4 months ago

Director, Health System Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Director of Downstream Marketing leads the commercial launch and market expansion for Freenome’s blood-based cancer screening tests. Owns GTM execution, demand generation, and sales enablement to translate clinical evidence into a compelling, physician- and health-system-focused brand. Collaborates across Sales, Medical Affairs, and Product Management, with remote/hybrid work and minimal travel.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Lead commercial launch and campaign execution for new products and indications by delivering integrated campaigns and cross-channel collateral that translate early-detection science into messaging for PCPs and health-system stakeholders.
•Develop and optimize digital marketing campaigns to drive system, HCP and patient acquisition; oversee paid media, SEO/SEM, email marketing, and conversion optimization with data-driven iteration.
•Partner with Sales and L&D to create high-impact collateral, training modules, and objection-handling tools to accelerate the sales cycle.
•Ensure a consistent, high-integrity brand voice across physician-facing and patient-facing touchpoints.
•Monitor the competitive landscape to refine positioning and maintain Freenome’s edge.

Travel: Low travel

Key Requirements

•Bachelor’s degree in a business, life sciences, or related field.
•10+ years of experience in marketing, with at least 5 years specifically in downstream/commercial marketing within the molecular diagnostics, biotech, or medical device space.
•Ability to translate dense clinical data (Sensitivity, Specificity, NPV) into a narrative that a busy physician can understand in 30 seconds.
•Drive to thrive in the center of the wheel, working across Sales, Medical Affairs, and Product Management to ensure everyone is aligned on the commercial mission.
•Demonstrated data-driven decision making. You don’t just run ads; you measure conversion rates, CAC, and physician engagement metrics to iterate constantly.

Experience:10+ yearsBiotechMolecular diagnosticsHealthcare

Education:Bachelor's

Skills:LeadershipCommunicationCross-functional collaborationProblem-solving

Languages:English

Tech Stack:SEOSEMABMDigital marketingCRM

Company Brief

Freenome

Develops blood-based early cancer detection tests by combining cell-free DNA analysis, genomics, and machine learning to identify cancer signals for screening and diagnosis, aiming to enable earlier, noninvasive detection across multiple cancer types.

Industry: Diagnostics

Company Size: Large (251 to 1,000 employees)

Growth: Growth Stage Startup

Headquarters: South San Francisco, United States

Founded: 2014

Website LinkedIn

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Freenome

4 months ago

Director, Health System Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Lead commercial launch and campaign execution for new products and indications by delivering integrated campaigns and cross-channel collateral that translate early-detection science into messaging for PCPs and health-system stakeholders.
•Develop and optimize digital marketing campaigns to drive system, HCP and patient acquisition; oversee paid media, SEO/SEM, email marketing, and conversion optimization with data-driven iteration.
•Partner with Sales and L&D to create high-impact collateral, training modules, and objection-handling tools to accelerate the sales cycle.
•Ensure a consistent, high-integrity brand voice across physician-facing and patient-facing touchpoints.
•Monitor the competitive landscape to refine positioning and maintain Freenome’s edge.

Travel: Low travel

Key Requirements

•Bachelor’s degree in a business, life sciences, or related field.
•10+ years of experience in marketing, with at least 5 years specifically in downstream/commercial marketing within the molecular diagnostics, biotech, or medical device space.
•Ability to translate dense clinical data (Sensitivity, Specificity, NPV) into a narrative that a busy physician can understand in 30 seconds.
•Drive to thrive in the center of the wheel, working across Sales, Medical Affairs, and Product Management to ensure everyone is aligned on the commercial mission.
•Demonstrated data-driven decision making. You don’t just run ads; you measure conversion rates, CAC, and physician engagement metrics to iterate constantly.

Experience:10+ yearsBiotechMolecular diagnosticsHealthcare

Education:Bachelor's

Skills:LeadershipCommunicationCross-functional collaborationProblem-solving

Languages:English

Tech Stack:SEOSEMABMDigital marketingCRM

Company Brief

Freenome

Industry: Diagnostics

Company Size: Large (251 to 1,000 employees)

Growth: Growth Stage Startup

Headquarters: South San Francisco, United States

Founded: 2014

Website LinkedIn