Director of Engineering Consumer Intelligence & Engagement

Puma
Pune
Workplace: OnsiteFull timeFunction: Executive & General ManagementExperience: 15+ yearsSkills: ["Frontend","Full-stack","ReactJS","TypeScript","GraphQL","APIGEE","SFCC","Sanity","CMS","Content modelling","Editorial workflow","AI integration","LLM APIs","Semantic search","Personalisation","A/B testing","Experimental design"]

Product-aligned engineering leader driving end-to-end delivery across Personalisation, Content Management, PDP/PLP, Product Discovery, and Consumer Communications. Own architecture, roadmap, and platform health, with AI-enabled enhancements and strong leadership to scale PUMA's DTC Engineering org from the Pune office.

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FursaFursa
Puma
Puma
3 months ago

Director of Engineering Consumer Intelligence & Engagement

âś“ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Product-aligned engineering leader driving end-to-end delivery across Personalisation, Content Management, PDP/PLP, Product Discovery, and Consumer Communications. Own architecture, roadmap, and platform health, with AI-enabled enhancements and strong leadership to scale PUMA's DTC Engineering org from the Pune office.
Location: Pune
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Lead the engineering design and delivery of Personalisation capabilities (consumer segmentation, affinity modelling, real-time recommendations) across PDP, PLP, homepage, and campaign pages.
  • •Own product discovery engineering stack including search indexing, query understanding, faceted navigation, and results ranking, integrating AI-powered relevance signals for improved discovery.
  • •Define data contracts between event infrastructure and personalisation/ranking systems, including schema standards and latency requirements in collaboration with data engineering and analytics.
  • •Oversee content management infrastructure (Sanity CMS modelling, editorial workflows, delivery APIs) and PDP/PLP engineering (page composition, media delivery, SEO requirements).
  • •Lead AI-enabled engineering initiatives—semantic search, AI-generated content, personalised campaigns—and enforce responsible AI practices within consumer-facing features.

Key Requirements

  • •15+ years of engineering experience, with at least 5 years in senior engineering leadership with direct product delivery accountability.
Experience:15+ yearsE-commerceRetailDTC
Skills:FrontendFull-stackReactJSTypeScriptGraphQLAPIGEESFCCSanityCMSContent modellingEditorial workflowAI integrationLLM APIsSemantic searchPersonalisationA/B testingExperimental design
Tech Stack:ReactJSTypeScriptNext.jsGraphQLSFCCSanityAPIGEERESTElasticsearchAIOpenAIAnthropicLLM APIsContent modellingGROQ

Company Brief

Puma
Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1948
WebsiteLinkedIn