Senior Product Marketing Manager

Addepar
London
Full timeFunction: Marketing & GrowthExperience: 5-8 yearsSkills: ["Storytelling","Communication","Cross-functional collaboration","Independent work","Global mindset"]

Own product marketing strategy for clients and prospects across EMEA, LATAM, and APAC, translating market insight into positioning, messaging, campaigns, enablement, and launch plans. Partner closely with regional Sales, Relationship Management, Performance Marketing, and Product teams to develop coordinated go-to-market programs, adapt launches for regional audiences, and measure performance. Shape a consistent global narrative while reflecting regional buyers and competitive dynamics.

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Addepar
Addepar
3 days ago

Senior Product Marketing Manager

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Last checked: 8 hours agoStatus: Live

Job Summary

Own product marketing strategy for clients and prospects across EMEA, LATAM, and APAC, translating market insight into positioning, messaging, campaigns, enablement, and launch plans. Partner closely with regional Sales, Relationship Management, Performance Marketing, and Product teams to develop coordinated go-to-market programs, adapt launches for regional audiences, and measure performance. Shape a consistent global narrative while reflecting regional buyers and competitive dynamics.
Location: London
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute product marketing strategies for clients and prospects across EMEA, LATAM, and APAC.
  • •Build regional market expertise, including buyers, buying committees, client needs, competitive dynamics, and cultural nuances.
  • •Coordinate go-to-market programs with regional Sales, Relationship Management, and Performance Marketing teams.
  • •Define regional positioning and messaging aligned to Addepar’s global value proposition.
  • •Adapt and own end-to-end regional launches for region-specific capabilities, including campaign execution and enablement performance tracking.
Travel: Medium travel

Key Requirements

  • •5–8 years of product marketing or related go-to-market experience.
  • •Experience across market research, positioning, messaging, launches, campaigns, enablement, and content.
  • •B2B SaaS experience preferred, with familiarity in financial services/fintech/wealth management/investment management.
  • •Ability to adapt go-to-market strategies for different markets and audiences (direct experience in every region not required).
  • •Excellent storytelling, writing, and communication skills to translate sophisticated capabilities into clear customer value.
Experience:5-8 yearsB2B SaaSFinancial servicesFintechWealth managementInvestment management
Skills:StorytellingCommunicationCross-functional collaborationIndependent workGlobal mindset
Languages:English

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Addepar
Provides a wealth management platform that aggregates, analyzes, and reports on complex financial data for advisors, family offices, and institutions to enable better investment decision-making and portfolio reporting.
Industry: Wealth Management
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Mountain View, United States
Founded: 2009
WebsiteLinkedIn