SEO Site Manager ZA

Sporty Group
Cape Town, Nigeria
Full timeFunction: Marketing & GrowthSkills: ["Analytical thinking","CRO mindset","Project management","Execution","Cross-functional collaboration"]

Own SEO performance for priority markets in South Africa and Nigeria, translating SEO strategy into day-to-day execution across technical, on-page, off-page, and content initiatives. Use performance data and CRO thinking to prioritize growth opportunities in both traditional and AI-powered search. Manage site content via CMS, support technical improvements, build authority through off-page work, and report clear insights and next-step priorities for measurable organic growth.

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FursaFursa
Sporty Group
Sporty Group
4 hours ago

SEO Site Manager ZA

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Last checked: 1 hour agoStatus: Live

Job Summary

Own SEO performance for priority markets in South Africa and Nigeria, translating SEO strategy into day-to-day execution across technical, on-page, off-page, and content initiatives. Use performance data and CRO thinking to prioritize growth opportunities in both traditional and AI-powered search. Manage site content via CMS, support technical improvements, build authority through off-page work, and report clear insights and next-step priorities for measurable organic growth.
Location: Cape Town, Nigeria
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Support SEO strategy for assigned priority markets, owning day-to-day execution across technical, on-page, off-page, and SEO content.
  • •Identify and prioritize opportunities to drive organic growth and improve visibility in both traditional and AI-powered search.
  • •Manage and optimize site content via the CMS, partnering with content teams and external agencies to implement SEO requirements.
  • •Lead local content optimization initiatives, from market-specific action plans to measuring impact on visibility, engagement, and conversion.
  • •Monitor and report on organic performance, translating results into insights and recommended priorities; manage multiple SEO projects and initiatives to deliver on time.

Pay and Benefits

Perks:Paid Leave

Key Requirements

  • •Hands-on SEO knowledge across technical, on-page, and off-page with examples of work and measurable impact.
  • •Strong content optimization skills, including understanding search intent, site structure, and user experience.
  • •Expertise in at least one area: technical SEO or hands-on off-page SEO.
  • •Analytical skills and a CRO mindset to connect SEO activity to business outcomes.
  • •Hands-on experience with a CMS and with tools such as Google Search Console and GA4; SEO tools like Ahrefs or Semrush.
Experience:IGaming
Skills:Analytical thinkingCRO mindsetProject managementExecutionCross-functional collaboration
Languages:English
Tech Stack:Google Search ConsoleGoogle Analytics 4 (GA4)AhrefsSemrushMangoolsSistrixWincherScreaming FrogWordPressCMSExcelGoogle SheetsMetabaseTableauPower BIJiraTrelloAsanaHTML

Company Brief

Sporty Group
Operates an online retail platform offering sports apparel, equipment, and accessories across multiple sports categories, targeting consumers and amateur athletes with a range of brands and direct-to-consumer products.
Industry: E-commerce
Website