Senior Manager, Web Strategy & AI Experience

Appdirect
Toronto
Full timeCAD 129,000 - 161,000 annuallyFunction: Strategy & Corporate DevelopmentSkills: ["Communication","Cross-functional collaboration","Leadership","Mentorship","Iterative problem-solving"]

Own the strategy, roadmap, and execution of AppDirect’s corporate website and cornerstone sales/marketing applications, driving measurable outcomes across business goals. Lead AI integration across team workflows to accelerate development, content generation, prototyping, and UX personalization using tools like devs.ai and vibe-coding environments. Set LLM-aware content (AEO/GEO) and SEO/technical performance standards, manage and mentor a web dev team, and partner with design to evolve the component library and improve conversion.

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Appdirect
Appdirect
19 hours ago

Senior Manager, Web Strategy & AI Experience

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Job Summary

Own the strategy, roadmap, and execution of AppDirect’s corporate website and cornerstone sales/marketing applications, driving measurable outcomes across business goals. Lead AI integration across team workflows to accelerate development, content generation, prototyping, and UX personalization using tools like devs.ai and vibe-coding environments. Set LLM-aware content (AEO/GEO) and SEO/technical performance standards, manage and mentor a web dev team, and partner with design to evolve the component library and improve conversion.
Location: Toronto
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Sr. Manager level

Key Responsibilities

  • •Own the strategy, roadmap, and execution of AppDirect’s corporate website and cornerstone sales/marketing applications aligned to business goals and measurable outcomes.
  • •Lead AI integration across the team’s workflows, including development acceleration, content generation, prototyping, and UX personalization.
  • •Drive LLM-aware content (AEO/GEO) and SEO strategy so content is discoverable by both human audiences and AI systems.
  • •Manage and mentor a small web development team, setting performance standards and supporting professional development.
  • •Improve site performance using technical optimization, structured data, experimentation, and conversion testing.

Pay and Benefits

Salary: CAD 129,000 - 161,000 annually

Key Requirements

  • •5+ years leading web strategy/design or digital product management, ideally in a B2B SaaS environment.
  • •Hands-on experience with web technologies such as React and Next.js, plus web infrastructure and database/CMS systems.
  • •Experience integrating AI tools into development or content workflows, including LLM-driven coding tools (e.g., Cursor, Lovable, or devs.ai).
  • •Proven technical SEO experience: performance optimization, structured data, and LLM-aware content strategies.
  • •Experience managing technical teams and driving cross-functional initiatives with product, design, and marketing stakeholders.
Experience:B2B SaaS
Skills:CommunicationCross-functional collaborationLeadershipMentorshipIterative problem-solving
Languages:English
Tech Stack:ReactNext.jsDevs.aiCursorLovableLLM-aware contentAEOGEOVibe-codingSEOStructured dataDatabasesCMSComponent libraryDesign system

Company Brief

Appdirect
Provides a cloud commerce platform enabling businesses and service providers to sell, distribute, and manage subscriptions, digital services, and third-party applications through marketplaces and billing/commerce tools.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn