TikTok Shop - Product Operations Manager, Brand Operation GTM

TikTok
Seattle
Workplace: OnsiteFull timeFunction: Business OperationsExperience: 1+ yearsEducation: bachelorsSkills: ["Analytical skills","Problem-solving","Project management","Strategic thinking","Data-driven decision-making"]

Lead TikTok Shop U.S. certification programs by turning global strategy into clear merchant standards and GTM rules. Conduct market research, set and refine “TTS Top-Tier Store” criteria, and ensure internal teams and merchants can successfully complete certification. Use NPS feedback and certification effectiveness analysis to optimize the ecosystem, partnering with Product and Strategy to iterate on rules that build consumer trust.

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FursaFursa
TikTok
TikTok
1 month ago

TikTok Shop - Product Operations Manager, Brand Operation GTM

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Source: Company careers pageValidated by: Fursa AI
Last checked: 25 minutes agoStatus: Live

Job Summary

Lead TikTok Shop U.S. certification programs by turning global strategy into clear merchant standards and GTM rules. Conduct market research, set and refine “TTS Top-Tier Store” criteria, and ensure internal teams and merchants can successfully complete certification. Use NPS feedback and certification effectiveness analysis to optimize the ecosystem, partnering with Product and Strategy to iterate on rules that build consumer trust.
Location: Seattle
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations
Seniority: Sr. Manager level

Key Responsibilities

  • •Conduct deep-dive research into the U.S. consumer and merchant landscape to identify certification needs and drive optimization via an NPS feedback loop.
  • •Define and refine “TTS Top-Tier Store” criteria, translating strategy into actionable rules for merchant vetting and evaluation.
  • •Lead GTM rollout of certification standards across industry categories and advocate for adoption with internal teams and external merchants.
  • •Analyze the effectiveness of merchant certifications and user feedback to continuously improve standards.
  • •Partner closely with Product and Strategy teams to iterate on rules that build consumer trust and a secure platform ecosystem.

Key Requirements

  • •1+ year of experience in strategy operations or a related field.
  • •Bachelor's degree or equivalent experience.
  • •Ability to manage complex projects from inception to completion in a fast-paced, ambiguous environment.
  • •Strong analytical and problem-solving skills, using data to drive strategic decisions and measure performance.
  • •Preferred: experience with creator ecosystems or content-based commerce (e.g., livestream shopping, influencer-led affiliate models).
Experience:1+ years
Education:Bachelor's
Skills:Analytical skillsProblem-solvingProject managementStrategic thinkingData-driven decision-making

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn