Staff Marketing Data Analyst

Credit Genie
New York, Philadelphia, Toronto, San Francisco
Workplace: OnsiteFull timeUSD 200,000 - 230,000 annuallyFunction: Data Analytics & Business IntelligenceExperience: 7+ yearsEducation: mastersSkills: ["Communication","Collaboration","Stakeholder management","Analytical rigor","Business judgment"]

Own marketing measurement and analytics that improve customer acquisition and marketing efficiency. Partner with Marketing and Product to align data requirements, lead deep-dive analyses, and advance multi-touch attribution and marketing mix modeling. Design experimentation plans (A/B testing and incrementality studies), define and track key KPIs like CAC, LTV, and ROI, and translate findings into clear recommendations for marketing investment decisions.

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Credit Genie
Credit Genie
1 week ago

Staff Marketing Data Analyst

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Own marketing measurement and analytics that improve customer acquisition and marketing efficiency. Partner with Marketing and Product to align data requirements, lead deep-dive analyses, and advance multi-touch attribution and marketing mix modeling. Design experimentation plans (A/B testing and incrementality studies), define and track key KPIs like CAC, LTV, and ROI, and translate findings into clear recommendations for marketing investment decisions.
Location: New York, Philadelphia, Toronto, San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Partner cross-functionally to improve marketing data quality, align data requirements, and ensure trusted measurement approaches.
  • •Lead actionable insights and deep-dive analyses to optimize customer acquisition, channel performance, and campaign effectiveness.
  • •Own and advance multi-touch attribution (MTA) and marketing mix modeling (MMM) to evaluate ROI across channels.
  • •Design and scale experimentation approaches, including A/B testing and incrementality studies.
  • •Define, monitor, and interpret core marketing KPIs (e.g., CAC, LTV, campaign ROI) and translate findings into recommendations.

Pay and Benefits

Salary: USD 200,000 - 230,000 annually
Perks:Health InsuranceDentalVision401kGym MembershipMeal AllowanceHsaLife InsurancePaid Leave

Key Requirements

  • •7+ years of experience in marketing analytics, growth analytics, data analytics, or a related quantitative field with ownership of complex analytical work.
  • •Master’s degree in Analytics, Marketing, Economics, Statistics, Mathematics, Computer Science, or a similar quantitative field.
  • •Advanced SQL with proficiency in Python (or similar analytical programming language).
  • •Experience with BI and data visualization tools such as Sigma, Tableau, or Looker.
  • •Deep understanding of marketing measurement, experimentation, and performance analysis, including paid media and acquisition channels.
Experience:7+ yearsMarketing analyticsGrowth analyticsMobile app marketingPaid mediaExperimentationMarketing measurement
Education:Master's
Skills:CommunicationCollaborationStakeholder managementAnalytical rigorBusiness judgment
Tech Stack:SQLPythonSigmaTableauLookerAppsFlyerSSOTSnowflakeAWSDbtA/B testingIncrementality studiesMulti-touch attributionMarketing mix modeling

Company Brief

Credit Genie
Credit Genie (Creditly Corp.) is a mobile-first personal finance and cash-advance platform using AI to provide short-term cash access, budgeting, credit-building tools, and financial insights to help consumers manage credit and avoid overdrafts.
Industry: Lending
Company Size: Medium (51 to 250 employees)
Revenue: USD 1M to 5M
Growth: Growth Stage Startup
Funding: Series A
Headquarters: Conshohocken, United States
Founded: 2019
Glassdoor
Glassdoor: 4.9
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