Growth Marketing Lead - Insurance Venture

iwoca
London, Leeds
Workplace: HybridFull timeGBP 80,000 - 100,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Experimentation","Data-driven decision-making","Copywriting","Ownership","Cross-functional collaboration"]

Design and launch the end-to-end marketing strategy for a new SME insurance business, building a scalable, multi-channel growth engine across digital, partner, and offline channels. Own the go-to-market approach and run experiments across messaging, audiences, channels, pricing, and customer journeys. Drive lead nurturing and acquisition metrics through policy conversion and renewals, while leveraging AI and automation to increase experimentation velocity and improve campaign optimization.

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iwoca
iwoca
2 months ago

Growth Marketing Lead - Insurance Venture

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Last checked: 18 minutes agoStatus: Live

Job Summary

Design and launch the end-to-end marketing strategy for a new SME insurance business, building a scalable, multi-channel growth engine across digital, partner, and offline channels. Own the go-to-market approach and run experiments across messaging, audiences, channels, pricing, and customer journeys. Drive lead nurturing and acquisition metrics through policy conversion and renewals, while leveraging AI and automation to increase experimentation velocity and improve campaign optimization.
Location: London, Leeds
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the end-to-end marketing strategy and define the go-to-market approach, including experiments across messaging, audiences, channels, pricing, and customer journeys.
  • •Launch and manage multi-channel campaigns across digital, partner, and offline channels as the role ramps up.
  • •Develop and optimize a multi-channel growth engine across search, social, and direct mail by validating value propositions.
  • •Implement and manage lead nurturing workflows to guide prospects through the sales pipeline and cross-sell B2B insurance products.
  • •Own core acquisition metrics and unit economics from top-of-funnel awareness through policy conversion and renewals, using AI and automation to accelerate execution.

Pay and Benefits

Salary: GBP 80,000 - 100,000 annually
Equity and Bonus:Equity
Perks:Flexible HoursHealth InsuranceGym MembershipPrivate GpPaid LeaveSabbaticalPensionEquityParental LeaveLearning BudgetCycle ToCounselling

Key Requirements

  • •8+ years owning customer acquisition in a startup, scale-up, or venture environment, with responsibility for growth metrics and marketing spend.
  • •Strong experimentation mindset: design A/B tests, interpret results, and make decisions with imperfect data.
  • •Highly data-literate approach, comfortable reading dashboards and using data to guide decisions.
  • •Hands-on copywriting skills with willingness to test, iterate, and restart if campaigns don’t convert.
  • •Demonstrable marketing automation expertise, with HubSpot strongly preferred.
Experience:8+ yearsStartupScale-upVentureFintechInsurtech
Skills:ExperimentationData-driven decision-makingCopywritingOwnershipCross-functional collaboration
Tech Stack:HubSpotA/B testingAIAutomationDashboardsFigmaAdobe Creative SuiteMarketing automation

Company Brief

iwoca
iwoca provides fast, tech-driven credit and working capital solutions for small and medium-sized enterprises in the UK and Germany, using automated underwriting and partner integrations to deliver loans, invoice finance and payment products.
Industry: Lending
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Scaleup
Headquarters: London, United Kingdom
Founded: 2011
Glassdoor
Glassdoor: 4.6
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