Digital Strategist (PR & Brand Reputation) - Burson Puerto Rico

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

The Digital Strategist acts as the analytical, strategic, and operational backbone of the communications team, developing integrated digital strategies to strengthen brand reputation, boost audience engagement, and drive business objectives. You’ll leverage data analytics and digital platforms, coordinate with creative/media/technical teams, optimize campaigns for ROI, and ensure client narratives are effectively represented across the digital ecosystem.

Location: San Juan

Workplace: Hybrid

Employment Type: Full time

Job Function: Communications, PR & Community

Key Responsibilities

•Research & Consumer Analysis: Evaluate brand online positioning, perform competitor analysis, and study target audience behavior to uncover actionable insights.
•Campaign Design & Strategic Planning: Define the strategic roadmap, select digital platforms, and determine content types to engage users.
•Campaign Execution & Experiential Strategy: Orchestrate digital and influencer campaigns, social activations, and installations bridging PR events with online engagement.
•Source, negotiate with, and manage digital influencers and brand advocates, ensuring alignment with PR goals and brand compliance.
•Audience Targeting & Acquisition: Identify targeted segments to drive new users and community growth, focusing on high-growth channels like TikTok.

Key Requirements

•Bachelor's degree in public relations, Marketing, Communications, Business Analytics, or a related field.

Experience:3-5 yearsDigital strategyDigital PRBrand managementInfluencer partnershipsSocial media

Education:Bachelor's

Skills:Analytical thinkingCommunicationCollaborationLeadershipProblem-solving

Languages:SpanishEnglish

Tech Stack:TikTokDigital analyticsSocial media platforms

Company Brief

Burson

Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.

Industry: Professional Services

Website

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Burson

4 weeks ago

Digital Strategist (PR & Brand Reputation) - Burson Puerto Rico

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: San Juan

Workplace: Hybrid

Employment Type: Full time

Job Function: Communications, PR & Community

Key Responsibilities

•Research & Consumer Analysis: Evaluate brand online positioning, perform competitor analysis, and study target audience behavior to uncover actionable insights.
•Campaign Design & Strategic Planning: Define the strategic roadmap, select digital platforms, and determine content types to engage users.
•Campaign Execution & Experiential Strategy: Orchestrate digital and influencer campaigns, social activations, and installations bridging PR events with online engagement.
•Source, negotiate with, and manage digital influencers and brand advocates, ensuring alignment with PR goals and brand compliance.
•Audience Targeting & Acquisition: Identify targeted segments to drive new users and community growth, focusing on high-growth channels like TikTok.

Key Requirements

•Bachelor's degree in public relations, Marketing, Communications, Business Analytics, or a related field.

Experience:3-5 yearsDigital strategyDigital PRBrand managementInfluencer partnershipsSocial media

Education:Bachelor's

Skills:Analytical thinkingCommunicationCollaborationLeadershipProblem-solving

Languages:SpanishEnglish

Tech Stack:TikTokDigital analyticsSocial media platforms

Company Brief

Burson

Industry: Professional Services

Website