Digital Strategist (PR & Brand Reputation) - Burson Puerto Rico

Burson
San Juan
Workplace: HybridFull timeFunction: Communications, PR & CommunityExperience: 3-5 yearsEducation: bachelorsSkills: ["Analytical thinking","Communication","Collaboration","Leadership","Problem-solving"]

The Digital Strategist acts as the analytical, strategic, and operational backbone of the communications team, developing integrated digital strategies to strengthen brand reputation, boost audience engagement, and drive business objectives. You’ll leverage data analytics and digital platforms, coordinate with creative/media/technical teams, optimize campaigns for ROI, and ensure client narratives are effectively represented across the digital ecosystem.

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Burson
Burson
2 months ago

Digital Strategist (PR & Brand Reputation) - Burson Puerto Rico

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Last checked: 11 hours agoStatus: Live

Job Summary

The Digital Strategist acts as the analytical, strategic, and operational backbone of the communications team, developing integrated digital strategies to strengthen brand reputation, boost audience engagement, and drive business objectives. You’ll leverage data analytics and digital platforms, coordinate with creative/media/technical teams, optimize campaigns for ROI, and ensure client narratives are effectively represented across the digital ecosystem.
Location: San Juan
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community

Key Responsibilities

  • •Research & Consumer Analysis: Evaluate brand online positioning, perform competitor analysis, and study target audience behavior to uncover actionable insights.
  • •Campaign Design & Strategic Planning: Define the strategic roadmap, select digital platforms, and determine content types to engage users.
  • •Campaign Execution & Experiential Strategy: Orchestrate digital and influencer campaigns, social activations, and installations bridging PR events with online engagement.
  • •Source, negotiate with, and manage digital influencers and brand advocates, ensuring alignment with PR goals and brand compliance.
  • •Audience Targeting & Acquisition: Identify targeted segments to drive new users and community growth, focusing on high-growth channels like TikTok.

Key Requirements

  • •Bachelor's degree in public relations, Marketing, Communications, Business Analytics, or a related field.
Experience:3-5 yearsDigital strategyDigital PRBrand managementInfluencer partnershipsSocial media
Education:Bachelor's
Skills:Analytical thinkingCommunicationCollaborationLeadershipProblem-solving
Languages:SpanishEnglish
Tech Stack:TikTokDigital analyticsSocial media platforms

Company Brief

Burson
Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.
Industry: Professional Services
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