Marketing Specialist - Consumer Marketing

U.S. Bancorp
Minneapolis, Chicago, Cincinnati
Workplace: HybridFull timeUSD 92,820 - 109,200 annuallyFunction: Marketing & GrowthExperience: 6+ yearsEducation: bachelorsSkills: ["Data-driven marketing","Customer-centric","Project leadership","Organizational skills","Communication"]

Own customer-centric, multi-channel marketing campaigns across digital platforms and solutions to drive customer growth, retention, and engagement. Use data and analytics to define KPIs, monitor campaign performance, optimize tactics, and ensure measurable ROI. Coordinate with agencies and internal product and activation partners to launch segment-specific programs using channels such as email, online, mobile, ATM, and social. Ensure compliance with laws, regulations, and bank policies while managing multiple projects.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
U.S. Bancorp
U.S. Bancorp
4 days ago

Marketing Specialist - Consumer Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Own customer-centric, multi-channel marketing campaigns across digital platforms and solutions to drive customer growth, retention, and engagement. Use data and analytics to define KPIs, monitor campaign performance, optimize tactics, and ensure measurable ROI. Coordinate with agencies and internal product and activation partners to launch segment-specific programs using channels such as email, online, mobile, ATM, and social. Ensure compliance with laws, regulations, and bank policies while managing multiple projects.
Location: Minneapolis, Chicago, Cincinnati
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute marketing campaigns on digital platforms to deliver multi-channel customer-centric programs.
  • •Define, track, and communicate KPIs to ensure campaigns yield positive ROI and optimize based on results.
  • •Collaborate with agencies, product, and activation teams to launch segment-specific marketing programs.
  • •Coordinate channel partners to build channel-specific content and testing plans across email, online, mobile, ATM, and social media.
  • •Ensure all marketing programs align with applicable laws, regulations, and bank policies while adapting to changing compliance requirements.

Pay and Benefits

Salary: USD 92,820 - 109,200 annually
Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •Bachelor’s degree, or equivalent work experience.
  • •6+ years of related experience in marketing and marketing strategy with proven ability to deliver results.
  • •Lead projects and provide data-driven, customer-centric marketing.
  • •Manage multiple projects and assignments and complete work on time and on budget.
  • •Proficiency with Microsoft Office Suite, including PowerPoint, Word, Excel, and Teams; experience with Adobe Workfront preferred.
Experience:6+ years
Education:Bachelor's
Skills:Data-driven marketingCustomer-centricProject leadershipOrganizational skillsCommunication
Tech Stack:Microsoft Office SuitePowerPointWordExcelMicrosoft TeamsAdobe WorkfrontEmailMobileATMSocial mediaDigital platforms

Company Brief

U.S. Bancorp
U.S. Bancorp is the parent company of U.S. Bank, providing consumer, business, and institutional banking services including lending, payments, treasury management, wealth management, and merchant solutions across the United States.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Minneapolis, United States
Founded: 1863
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor