Senior Product Marketing Manager

Faire
San Francisco
Workplace: HybridFull timeUSD 148,000 - 203,500 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Customer-centric","Cross-functional collaboration","Strategic thinking","Experimentation","Data-driven decision making"]

Own a meaningful product area and build end-to-end GTM strategy—from positioning and messaging through launch and adoption. Partner with Product, Design, Marketing, and Revenue to craft coherent narratives across multiple launches, simplify complex products for customers, and drive behavior change with coordinated cross-functional enablement. Use customer research and metrics to pressure-test strategy, experiment with AI tools to accelerate PMM craft, and evolve your remit as business needs shift.

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Faire
Faire
21 hours ago

Senior Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live
Reposted: similar role first listed 4 months ago

Job Summary

Own a meaningful product area and build end-to-end GTM strategy—from positioning and messaging through launch and adoption. Partner with Product, Design, Marketing, and Revenue to craft coherent narratives across multiple launches, simplify complex products for customers, and drive behavior change with coordinated cross-functional enablement. Use customer research and metrics to pressure-test strategy, experiment with AI tools to accelerate PMM craft, and evolve your remit as business needs shift.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop deep customer understanding for your product area and translate insights into clear, compelling positioning.
  • •Build and own end-to-end GTM strategy from positioning through launch and adoption.
  • •Execute across multiple channels, sequencing customer education to drive behavior change at key journey moments.
  • •Coordinate cross-functional enablement across Revenue, CX, Lifecycle, and other partners to bring GTM plans to life.
  • •Spend real time with customers and bring their POV into strategic conversations; shape roadmaps with customer insight.

Pay and Benefits

Salary: USD 148,000 - 203,500 annually
Equity and Bonus:Equity

Key Requirements

  • •6+ years of product marketing experience with direct ownership of positioning, messaging, sales enablement, and GTM strategy for complex products.
  • •Track record building positioning from scratch and reworking existing positioning while driving consistency across multiple channels.
  • •Comfortable creating structure when the path isn’t obvious; energized by ambiguous, complex problems.
  • •Experience building thematic campaigns across product areas, not just siloed launches.
  • •Experience conducting or directing customer research and translating findings into positioning; uses AI tools to sharpen and accelerate work.
Experience:6+ years
Skills:Customer-centricCross-functional collaborationStrategic thinkingExperimentationData-driven decision making
Languages:English
Tech Stack:AI tools

Company Brief

Faire
Operates a wholesale marketplace connecting independent retailers with emerging and established brands, providing ordering, logistics, and payment solutions to help small businesses discover and stock unique products.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Headquarters: San Francisco, United States
Founded: 2017
WebsiteLinkedIn