Performance Marketing Manager

Carta
San Francisco, New York, Seattle
Workplace: OnsiteFull timeUSD 127,500 - 150,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsEducation: bachelorsSkills: ["Strategic thinking","Analytical thinking","Data-driven decision-making","Cross-functional collaboration","Experimentation"]

Own and optimize Carta’s full-funnel performance marketing strategy across paid media channels, driving demand and high-quality pipeline for SMB through enterprise segments. Lead channel efficiency improvements via test-and-scale experimentation across paid search, display, and third-party review sites. Partner cross-functionally to execute campaigns, align messaging and lead handoff, and expand ABM and personalization efforts using modern attribution, automation, and ad platforms.

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Carta
Carta
1 day ago

Performance Marketing Manager

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Last checked: 7 hours agoStatus: Live

Job Summary

Own and optimize Carta’s full-funnel performance marketing strategy across paid media channels, driving demand and high-quality pipeline for SMB through enterprise segments. Lead channel efficiency improvements via test-and-scale experimentation across paid search, display, and third-party review sites. Partner cross-functionally to execute campaigns, align messaging and lead handoff, and expand ABM and personalization efforts using modern attribution, automation, and ad platforms.
Location: San Francisco, New York, Seattle
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Deploy diversified, multi-channel full-funnel paid media strategies to create demand across SMB, mid-market, and enterprise segments
  • •Improve channel efficiency by evaluating paid search, digital ads, and third-party media effectiveness and optimizing return on ad spend through test-and-scale
  • •Design, manage, and optimize paid activities for campaign execution to support direct response, demand generation, and awareness goals
  • •Conduct rigorous A/B testing on ad creatives, landing pages, and targeting to continuously improve performance
  • •Develop ABM and personalization campaign executions and collaborate with web, organic search, and organic social stakeholders to share learnings

Pay and Benefits

Salary: USD 127,500 - 150,000 annually
Equity and Bonus:Equity
Perks:EquityCommissions

Key Requirements

  • •6+ years of experience in demand generation and/or performance marketing, including at least 3 years in B2B
  • •Fluency in ad platforms and networks (e.g., Google Ads, Google Display Network, GA4, LinkedIn, Reddit)
  • •Experience with marketing automation and attribution tools (e.g., Marketo Measure, Dreamdata, Salesforce)
  • •Ability to use data visualization tools to craft narratives (e.g., Looker, Tableau)
  • •BA required
Experience:6+ yearsSaaSB2BDemand generation
Education:Bachelor's
Skills:Strategic thinkingAnalytical thinkingData-driven decision-makingCross-functional collaborationExperimentation
Tech Stack:Google AdsGoogle Display NetworkGA4LinkedInRedditOpenAIMarketo MeasureDreamdataSalesforceLookerTableau6SenseContentfulQualifiedDSPsA/B testingMarketing automationAttributionMarketing mix modeling

Company Brief

Carta
Provides equity management, cap table software, and valuation services for private companies and investors. Carta streamlines ownership tracking, employee equity plans, and compliance for startups, venture-backed firms, and venture capital investors.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series G
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn