DocuSign

3 months ago

Lifecycle Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Data-driven Lifecycle Marketing Manager responsible for planning, building, and optimizing lifecycle programs across email and in-product channels to boost onboarding, adoption, engagement, and renewal for existing customers. You’ll lead experimentation and personalization, partner with Product Growth, Product Marketing, Growth Marketing, Marketing Ops, Data & Analytics, Customer Success, and Regional Marketing, and report to the Lifecycle Marketing Director.

Location: San Francisco, Chicago, Seattle

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Plan, create, and execute lifecycle programs across email and in-product surfaces that support onboarding, adoption, engagement, conversion, and renewal for existing customers
•Develop and manage audience segmentation strategies and program roadmaps with defined goals, audiences, and success metrics
•Collaborate with cross-functional teams (Product Growth, Product Marketing, Campaign Marketing, Data Science, Support, Customer Success, Sales) to align lifecycle initiatives with broader go-to-market plans
•Monitor and communicate weekly, monthly, and quarterly performance, synthesizing learnings and recommending next steps for stakeholders
•Localize lifecycle programs for priority markets in collaboration with regional teams to ensure relevance and effectiveness

Key Requirements

•Bachelor’s degree in marketing, business, communications, or related field (or equivalent practical experience)
•5+ years of experience in lifecycle, CRM, or performance marketing, ideally at a fast-growing B2B SaaS or product-led company
•Experience building and launching multi-step email and/or in-product journeys with segmentation, frequency, and experimentation
•Demonstrated ability to use data to identify trends and translate insights into tests and program changes
•Experience with marketing automation and customer data platforms (e.g., Eloqua, Iterable, ActionIQ) and analytics tools (e.g., Tableau, Mixpanel) and CRM systems (e.g., Salesforce)

Experience:5+ yearsB2b SaaSProduct-led

Education:Bachelor's

Skills:CommunicationCollaborationProblem-solvingProject managementAttention to detail

Languages:English

Tech Stack:EloquaIterableActionIQTableauMixpanelSalesforce

Company Brief

DocuSign

Provides a cloud-based electronic signature and intelligent agreement management platform that automates document workflows, identity verification, contract lifecycle management, and agreement analytics for enterprises and individuals worldwide.

Industry: LegalTech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2003

Glassdoor: 3.6

Website LinkedIn Glassdoor

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DocuSign

3 months ago

Lifecycle Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Location: San Francisco, Chicago, Seattle

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Plan, create, and execute lifecycle programs across email and in-product surfaces that support onboarding, adoption, engagement, conversion, and renewal for existing customers
•Develop and manage audience segmentation strategies and program roadmaps with defined goals, audiences, and success metrics
•Collaborate with cross-functional teams (Product Growth, Product Marketing, Campaign Marketing, Data Science, Support, Customer Success, Sales) to align lifecycle initiatives with broader go-to-market plans
•Monitor and communicate weekly, monthly, and quarterly performance, synthesizing learnings and recommending next steps for stakeholders
•Localize lifecycle programs for priority markets in collaboration with regional teams to ensure relevance and effectiveness

Key Requirements

•Bachelor’s degree in marketing, business, communications, or related field (or equivalent practical experience)
•5+ years of experience in lifecycle, CRM, or performance marketing, ideally at a fast-growing B2B SaaS or product-led company
•Experience building and launching multi-step email and/or in-product journeys with segmentation, frequency, and experimentation
•Demonstrated ability to use data to identify trends and translate insights into tests and program changes
•Experience with marketing automation and customer data platforms (e.g., Eloqua, Iterable, ActionIQ) and analytics tools (e.g., Tableau, Mixpanel) and CRM systems (e.g., Salesforce)

Experience:5+ yearsB2b SaaSProduct-led

Education:Bachelor's

Skills:CommunicationCollaborationProblem-solvingProject managementAttention to detail

Languages:English

Tech Stack:EloquaIterableActionIQTableauMixpanelSalesforce

Company Brief

DocuSign

Industry: LegalTech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2003

Glassdoor: 3.6

Website LinkedIn Glassdoor