Principal Growth Marketing Manager - SEO/GEO

DataDog
New York, San Francisco
Workplace: HybridFull timeUSD 143,000 - 190,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Strategic thinking","Analytical skills","Leadership","Content ecosystem thinking","Cross-functional collaboration"]

Lead Datadog’s content-led SEO/GEO strategy, defining the topics, formats, and ecosystems that drive measurable organic traffic and pipeline impact. Own off-page authority building and link acquisition while mapping discoverability across AI/LLM-ingested content sources like YouTube, Reddit, and review sites. Partner with Website Experience for technical SEO execution and collaborate across Product Marketing, Website Experience, Engineering, and other teams to deliver high-quality content at scale.

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DataDog
DataDog
23 hours ago

Principal Growth Marketing Manager - SEO/GEO

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live
Reposted: similar role first listed 5 months ago

Job Summary

Lead Datadog’s content-led SEO/GEO strategy, defining the topics, formats, and ecosystems that drive measurable organic traffic and pipeline impact. Own off-page authority building and link acquisition while mapping discoverability across AI/LLM-ingested content sources like YouTube, Reddit, and review sites. Partner with Website Experience for technical SEO execution and collaborate across Product Marketing, Website Experience, Engineering, and other teams to deliver high-quality content at scale.
Location: New York, San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own Datadog’s content-led SEO/GEO strategy, defining topics, formats, and ecosystems that drive measurable growth
  • •Lead, coach, and develop a high-performing team
  • •Identify and prioritize high-impact content opportunities across product areas and influence cross-functional teams to deliver
  • •Map and optimize Datadog’s presence across the LLM-ingested content ecosystem (e.g., YouTube, Reddit, review sites) to improve AI discoverability
  • •Design and execute off-page strategy, including link acquisition, digital PR, and authority-building initiatives

Pay and Benefits

Salary: USD 143,000 - 190,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDental401kPaid LeaveGym MembershipEquityParental Leave

Key Requirements

  • •10+ years of SEO/Growth Marketing experience in a B2B or high-growth tech environment
  • •Proven track record growing qualified organic traffic and visibility through content strategy
  • •Highly analytical and comfortable working in large datasets; SQL skills are a plus
  • •Hands-on experience using enterprise SEO tools such as Conductor and Profound
  • •Experience marketing to developers, DevOps engineers, IT operations, or security practitioners, including writing content (preferred)
Experience:10+ yearsB2BHigh-growth techDevelopersDevOpsIT operationsSecurityContent marketing
Skills:Strategic thinkingAnalytical skillsLeadershipContent ecosystem thinkingCross-functional collaboration
Languages:English
Tech Stack:SEOGEOSQLConductorProfoundYouTubeReddit

Company Brief

DataDog
Provides a cloud-native monitoring and observability platform that unifies metrics, traces, logs, and security signals to help engineering, operations, and security teams monitor and troubleshoot modern applications and infrastructure.
Industry: Developer Tools
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 2010
Glassdoor
Glassdoor: 4.1
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