Freshworks

1 day ago

Demand Generation Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Own end-to-end demand generation execution for a B2B SaaS product, driving new logo acquisition, pipeline, and revenue. Plan, launch, and optimize multi-channel campaigns across LinkedIn, Google, Reddit, paid social, display/programmatic, and email. Lead ABM efforts with Demandbase/6sense, run A/B tests, and use performance data to improve engagement and conversion while partnering with Product Marketing, Sales, RevOps, and Analytics.

Location: San Mateo

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Execute integrated demand generation campaigns to drive new logo acquisition, pipeline, and revenue.
•Build, launch, and optimize multi-channel digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email.
•Partner with Product Marketing on messaging, landing pages, creative assets, and campaign content.
•Run ABM campaigns using Demandbase or 6sense, including audience segmentation and personalized account experiences.
•Monitor performance and run A/B tests, collaborating with Sales, Marketing Operations, RevOps, and Analytics on tracking, reporting, and attribution.

Pay and Benefits

Salary: USD 130,000 - 152,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalMedicalVisionDisabilityLife InsuranceEquityEsppPaid LeaveFlexible SpendingCommuter BenefitsWellness StipendAdoption LeaveParental Leave

Key Requirements

•4-7 years of hands-on B2B SaaS demand generation or digital marketing experience.
•Execute multi-channel demand generation campaigns from planning through optimization.
•Strong understanding of the demand generation funnel (lead generation, nurture, ABM, pipeline creation, and revenue impact).
•Hands-on experience with LinkedIn Ads, Google Ads/SEM, paid social, display/programmatic, and email marketing.
•Experience with ABM platforms (Demandbase or 6sense) and using Marketo and Salesforce for campaign execution and reporting.

Experience:B2B SaaS

Skills:OwnershipData-driven decision makingAnalytical thinkingProject managementCross-functional collaboration

Languages:English

Tech Stack:LinkedIn AdsGoogle AdsSEMRedditDemandbase6senseMarketoSalesforceA/B testingEmail marketingProgrammatic advertisingPaid socialABM

Company Brief

Freshworks

Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Mateo, United States

Founded: 2010

Glassdoor: 3.5

Website LinkedIn Glassdoor

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Freshworks

1 day ago

Demand Generation Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: San Mateo

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Execute integrated demand generation campaigns to drive new logo acquisition, pipeline, and revenue.
•Build, launch, and optimize multi-channel digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email.
•Partner with Product Marketing on messaging, landing pages, creative assets, and campaign content.
•Run ABM campaigns using Demandbase or 6sense, including audience segmentation and personalized account experiences.
•Monitor performance and run A/B tests, collaborating with Sales, Marketing Operations, RevOps, and Analytics on tracking, reporting, and attribution.

Pay and Benefits

Salary: USD 130,000 - 152,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalMedicalVisionDisabilityLife InsuranceEquityEsppPaid LeaveFlexible SpendingCommuter BenefitsWellness StipendAdoption LeaveParental Leave

Key Requirements

•4-7 years of hands-on B2B SaaS demand generation or digital marketing experience.
•Execute multi-channel demand generation campaigns from planning through optimization.
•Strong understanding of the demand generation funnel (lead generation, nurture, ABM, pipeline creation, and revenue impact).
•Hands-on experience with LinkedIn Ads, Google Ads/SEM, paid social, display/programmatic, and email marketing.
•Experience with ABM platforms (Demandbase or 6sense) and using Marketo and Salesforce for campaign execution and reporting.

Experience:B2B SaaS

Skills:OwnershipData-driven decision makingAnalytical thinkingProject managementCross-functional collaboration

Languages:English

Tech Stack:LinkedIn AdsGoogle AdsSEMRedditDemandbase6senseMarketoSalesforceA/B testingEmail marketingProgrammatic advertisingPaid socialABM

Company Brief

Freshworks

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Mateo, United States

Founded: 2010

Glassdoor: 3.5

Website LinkedIn Glassdoor