SMB Marketing Manager

Notion Labs
Tokyo
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5-7 yearsSkills: ["Cross-functional collaboration","Customer-centric thinking","Insight-driven approach","Relationship building","Execution focus"]

Own demand generation for the SMB sales segment and startups in Japan, partnering with Japan sales, marketing teams, and agencies to plan and deliver campaigns that drive pipeline impact. Execute end-to-end webinars and events, run nurture and engagement programs in marketing automation, and manage GTM systems with APAC Marketing Ops and BizTech. Track SMB KPIs and grow the startup program by increasing awareness and driving trial acquisition.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Notion Labs
Notion Labs
4 days ago

SMB Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 21 hours agoStatus: Live

Job Summary

Own demand generation for the SMB sales segment and startups in Japan, partnering with Japan sales, marketing teams, and agencies to plan and deliver campaigns that drive pipeline impact. Execute end-to-end webinars and events, run nurture and engagement programs in marketing automation, and manage GTM systems with APAC Marketing Ops and BizTech. Track SMB KPIs and grow the startup program by increasing awareness and driving trial acquisition.
Location: Tokyo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop a deep understanding of the Notion product and SMB user/buyer journey to identify high-impact marketing plays and align on program priorities, audiences, and goals.
  • •Own end-to-end execution of events and webinars, including logistics, day-of delivery, and post-event lead management with SDR follow-up and lead handoffs.
  • •Execute demand gen campaigns in the marketing automation platform, including audience/segmentation setup and campaign builds aligned on content and messaging.
  • •Partner with APAC Marketing Ops and BizTech to run GTM systems smoothly across marketing automation, Salesforce, Outreach, and Sansan, including intake/ticketing and system governance.
  • •Own lead and pipeline reporting for the SMB segment and increase awareness for the Notion for Startups program to drive trial acquisition.

Key Requirements

  • •5–7 years of experience managing and executing B2B demand generation programs and campaigns.
  • •Proven ability to hit growth goals using campaigns such as email and webinars, including end-to-end development, execution, and measurement.
  • •Proficiency with marketing automation platforms and tools including SFDC, Outreach, Sansan, and Figma.
  • •Customer-centric approach using customer journey insights to design campaigns and messaging.
  • •Experience planning and executing webinars end to end, and working with global teams.
Experience:5-7 yearsB2BDemand generationStartups
Skills:Cross-functional collaborationCustomer-centric thinkingInsight-driven approachRelationship buildingExecution focus
Languages:English
Tech Stack:Marketing automationSFDCSalesforceOutreachSansanFigmaEmailWebinarsSales

Company Brief

Notion Labs
Notion builds a customizable all-in-one workspace for notes, docs, databases, and collaboration, now adding AI-powered features and enterprise capabilities to serve teams and organizations worldwide.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Revenue: USD 500M to 1B
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2016
Glassdoor
Glassdoor: 4.5
WebsiteLinkedInGlassdoor