Senior Field Marketing Manager

Clio
Barcelona
Full timeFunction: Marketing & GrowthSkills: ["Initiative","Experimentation","Strategic thinking","Cross-functional collaboration","Data-driven decision-making"]

Own Clio’s Spain field marketing strategy from Barcelona, driving brand awareness, demand generation, and qualified pipeline through owned events, webinars, and multi-channel campaigns. Lead annual/quarterly planning, budgets, calendars, and performance measurement, and collaborate closely with Sales, Customer Success, Product Marketing, and PR/communications to strengthen earned media and community engagement. Build and manage buyer and industry partnerships across Spanish legal markets while using tools like Salesforce and Looker to improve outcomes.

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Clio
Clio
8 hours ago

Senior Field Marketing Manager

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Last checked: 8 hours agoStatus: Live

Job Summary

Own Clio’s Spain field marketing strategy from Barcelona, driving brand awareness, demand generation, and qualified pipeline through owned events, webinars, and multi-channel campaigns. Lead annual/quarterly planning, budgets, calendars, and performance measurement, and collaborate closely with Sales, Customer Success, Product Marketing, and PR/communications to strengthen earned media and community engagement. Build and manage buyer and industry partnerships across Spanish legal markets while using tools like Salesforce and Looker to improve outcomes.
Location: Barcelona
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop and execute a Spain-specific field marketing and events strategy centered on Barcelona, with national reach across key markets.
  • •Define and run Clio’s owned event program in Spain, including flagship events, roundtables, and field activations throughout the funnel.
  • •Plan and manage multi-channel campaigns that combine field events, webinars, and digital engagement to generate demand and pipeline growth.
  • •Build brand-led programs and partner with PR/communications teams to align messaging and expand earned media visibility.
  • •Identify and develop strategic buyer partnerships and track/report campaign and engagement performance using tools like Salesforce and Looker.

Pay and Benefits

Perks:Health InsuranceDentalPaid LeaveLearning Budget

Key Requirements

  • •Senior, strategic marketing experience owning end-to-end field marketing programs and events in a growth environment.
  • •Deep expertise in brand building, field marketing, and event strategy, including third-party sponsorships and buyer partnerships.
  • •Ability to plan, coordinate, and manage multi-channel campaigns combining field events, webinars, and digital engagement.
  • •Strong cross-functional collaboration skills with Sales, Customer Success, Product Marketing, and PR/communications for consistent messaging and execution.
  • •Data-driven mindset to track performance, analyze results, and improve engagement and conversion using tools like Salesforce and Looker.
Experience:SaaSEMEA
Skills:InitiativeExperimentationStrategic thinkingCross-functional collaborationData-driven decision-making
Tech Stack:SalesforceLookerSlack

Company Brief

Clio
Provides cloud-based practice management, client intake, billing, and legal productivity software for law firms. Clio helps legal professionals manage cases, documents, timekeeping, and payments through an integrated SaaS platform.
Industry: LegalTech
Headquarters: Vancouver, Canada
Founded: 2008
WebsiteLinkedIn