Senior Staff Product Marketing Manager - Enterprise Password Manager

1Password
United States, Canada
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Strategic thinking","Communication","Narrative development","Judgment","Competitive analysis"]

Own end-to-end product marketing for the Enterprise Password Manager, including messaging, positioning, competitive strategy, and launch execution. Build category narratives for credentials security as 1Password grows, translating complex topics like passkeys and machine credential lifecycle into compelling communication for IT, security leaders, analysts, and sellers. Partner with Solutions Marketing, develop competitive intelligence, and influence product strategy with market evidence and field feedback.

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1Password
1Password
1 month ago

Senior Staff Product Marketing Manager - Enterprise Password Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Own end-to-end product marketing for the Enterprise Password Manager, including messaging, positioning, competitive strategy, and launch execution. Build category narratives for credentials security as 1Password grows, translating complex topics like passkeys and machine credential lifecycle into compelling communication for IT, security leaders, analysts, and sellers. Partner with Solutions Marketing, develop competitive intelligence, and influence product strategy with market evidence and field feedback.
Location: United States, Canada
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own end-to-end messaging, positioning, competitive strategy, and launch execution for the Enterprise Password Manager.
  • •Define how 1Password communicates credentials security for employees, service accounts, and AI agents across multiple buyer and analyst audiences.
  • •Build competitive intelligence and category positioning, including positioning and market leadership claims and tracking market movement.
  • •Enable the field by producing discovery decks, battlecards, objection-handling guides, and technical briefs that support sales and SEs.
  • •Influence product strategy by bringing customer evidence, analyst intelligence, competitive signals, and field feedback to Product early.

Pay and Benefits

Equity and Bonus:Equity
Perks:Health InsuranceDental401kRsusPaid LeaveRetirement MatchingRemote Work

Key Requirements

  • •7+ years of B2B SaaS product marketing experience with direct experience in password management, enterprise vaulting, credentials security, or identity security.
  • •Working knowledge of broad cybersecurity concepts and enterprise IT (MDM, SSO, directory services) and how password management fits into IAM.
  • •Technical depth in credentials beyond passwords, including API keys, certificates, machine secrets, passkeys, and issuing credentials to AI agents.
  • •Experience repositioning a mature enterprise product and shifting how the market thinks about it.
  • •Ability to market to enterprise IT and security buyers (IT admins, CISOs, and security engineers) and win in competitive markets by displacing incumbents.
Experience:7+ yearsB2B SaaSCybersecurityPassword managementEnterprise vaultingIdentity security
Skills:Strategic thinkingCommunicationNarrative developmentJudgmentCompetitive analysis
Certifications:CISSPSecurity+
Tech Stack:AIMachine learningNatural language processingPredictive analyticsPasskeysAPI keysCertificatesSSOMDMDirectory services

Company Brief

1Password
1Password (AgileBits Inc.) provides a password manager and identity-security platform for individuals and businesses, offering secure credential storage, sharing, and access management across devices and AI agents.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 250M to 500M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: Toronto, Canada
Founded: 2005
Glassdoor
Glassdoor: 3.3
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