SimplePractice

2 weeks ago

Senior Manager of Product Marketing, Billing & Insurance

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 46 minutes agoStatus: Live

Job Summary

Drive strategic commercialization for new Billing & Insurance offerings by building conviction through data-backed learning and go-to-market plans. Define market opportunity, target customers, messaging, monetization, and business cases, then lead launch and post-launch execution with marketing channels. Partner with Product, Consumer Insights, Finance, Analytics, and Customer Success to set KPIs, optimize initiatives using qualitative/quantitative research and A/B testing, and deliver in-year business growth.

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Build conviction behind new Billing & Insurance products and services with cross-functional partners, especially product and market research.
•Create data-backed go-to-market strategies covering problem space, market opportunity, target customer, offering, monetization, business case, messaging, and merchandising.
•Use qualitative/quantitative consumer research and A/B in-market testing to optimize initiatives.
•Set KPIs and drive business outcomes for major product launches while influencing execution across teams.
•Act as a strategic partner and connective tissue between product innovation and marketing channels; develop briefs for creative and channel teams.

Pay and Benefits

Salary: USD 150,000 - 170,000 annually

Perks:Health Insurance401k

Key Requirements

•BA/BS required (MBA preferred).
•5+ years of product marketing and/or go-to-market experience bringing offerings to market with confidence in revenue and customer growth.
•Direct experience in healthcare billing and insurance is highly preferred.
•Translate consumer insights into GTM plans aligned to critical business objectives.
•Strong analytical, data-forward decision-making using varied data sources to size opportunities and build business cases.

Experience:5+ yearsHealthcare

Education:Bachelor's

Skills:Data-backed decision-makingCommunicationProject managementSelf-starterAnalytical thinking

Languages:English

Company Brief

SimplePractice

Provides practice management and telehealth software for behavioral health and wellness professionals, offering scheduling, billing, documentation, and secure telehealth services to streamline clinical workflows.

Industry: HealthTech

Headquarters: Lehi, United States

Founded: 2012

Website LinkedIn

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SimplePractice

2 weeks ago

Senior Manager of Product Marketing, Billing & Insurance

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 46 minutes agoStatus: Live

Job Summary

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Build conviction behind new Billing & Insurance products and services with cross-functional partners, especially product and market research.
•Create data-backed go-to-market strategies covering problem space, market opportunity, target customer, offering, monetization, business case, messaging, and merchandising.
•Use qualitative/quantitative consumer research and A/B in-market testing to optimize initiatives.
•Set KPIs and drive business outcomes for major product launches while influencing execution across teams.
•Act as a strategic partner and connective tissue between product innovation and marketing channels; develop briefs for creative and channel teams.

Pay and Benefits

Salary: USD 150,000 - 170,000 annually

Perks:Health Insurance401k

Key Requirements

•BA/BS required (MBA preferred).
•5+ years of product marketing and/or go-to-market experience bringing offerings to market with confidence in revenue and customer growth.
•Direct experience in healthcare billing and insurance is highly preferred.
•Translate consumer insights into GTM plans aligned to critical business objectives.
•Strong analytical, data-forward decision-making using varied data sources to size opportunities and build business cases.

Experience:5+ yearsHealthcare

Education:Bachelor's

Skills:Data-backed decision-makingCommunicationProject managementSelf-starterAnalytical thinking

Languages:English

Company Brief

SimplePractice

Industry: HealthTech

Headquarters: Lehi, United States

Founded: 2012

Website LinkedIn