Senior Manager of Product Marketing, Billing & Insurance

SimplePractice
United States
Workplace: OnsiteFull timeUSD 150,000 - 170,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Data-backed decision-making","Communication","Project management","Self-starter","Analytical thinking"]

Drive strategic commercialization for new Billing & Insurance offerings by building conviction through data-backed learning and go-to-market plans. Define market opportunity, target customers, messaging, monetization, and business cases, then lead launch and post-launch execution with marketing channels. Partner with Product, Consumer Insights, Finance, Analytics, and Customer Success to set KPIs, optimize initiatives using qualitative/quantitative research and A/B testing, and deliver in-year business growth.

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FursaFursa
SimplePractice
SimplePractice
1 month ago

Senior Manager of Product Marketing, Billing & Insurance

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Last checked: 9 hours agoStatus: Live

Job Summary

Drive strategic commercialization for new Billing & Insurance offerings by building conviction through data-backed learning and go-to-market plans. Define market opportunity, target customers, messaging, monetization, and business cases, then lead launch and post-launch execution with marketing channels. Partner with Product, Consumer Insights, Finance, Analytics, and Customer Success to set KPIs, optimize initiatives using qualitative/quantitative research and A/B testing, and deliver in-year business growth.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Build conviction behind new Billing & Insurance products and services with cross-functional partners, especially product and market research.
  • •Create data-backed go-to-market strategies covering problem space, market opportunity, target customer, offering, monetization, business case, messaging, and merchandising.
  • •Use qualitative/quantitative consumer research and A/B in-market testing to optimize initiatives.
  • •Set KPIs and drive business outcomes for major product launches while influencing execution across teams.
  • •Act as a strategic partner and connective tissue between product innovation and marketing channels; develop briefs for creative and channel teams.

Pay and Benefits

Salary: USD 150,000 - 170,000 annually
Perks:Health Insurance401k

Key Requirements

  • •BA/BS required (MBA preferred).
  • •5+ years of product marketing and/or go-to-market experience bringing offerings to market with confidence in revenue and customer growth.
  • •Direct experience in healthcare billing and insurance is highly preferred.
  • •Translate consumer insights into GTM plans aligned to critical business objectives.
  • •Strong analytical, data-forward decision-making using varied data sources to size opportunities and build business cases.
Experience:5+ yearsHealthcare
Education:Bachelor's
Skills:Data-backed decision-makingCommunicationProject managementSelf-starterAnalytical thinking
Languages:English

Company Brief

SimplePractice
Provides practice management and telehealth software for behavioral health and wellness professionals, offering scheduling, billing, documentation, and secure telehealth services to streamline clinical workflows.
Industry: HealthTech
Headquarters: Lehi, United States
Founded: 2012
WebsiteLinkedIn