Manager Sports Marketing, Baseball, Basketball, US Sports, Outdoor, Training (Tokyo, Tokyo, JP)

Adidas
Tokyo
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3-5 yearsEducation: bachelorsSkills: ["Relationship management","Facilitation","Leading","Influencing","Communication","Negotiation"]

Drive an effective sports marketing portfolio for key sports categories in Japan, aligning with global sports marketing and local brand communication teams. Own local portfolio planning, negotiate and manage partners, and oversee category budget and working plans. Support partner activations, manage event organization, and ensure timely product/color executions. Track KPIs such as share of search, share of voice, brand net sales, compliance, and signing new athletes.

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Adidas
Adidas
1 month ago

Manager Sports Marketing, Baseball, Basketball, US Sports, Outdoor, Training (Tokyo, Tokyo, JP)

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Last checked: 2 hours agoStatus: Live

Job Summary

Drive an effective sports marketing portfolio for key sports categories in Japan, aligning with global sports marketing and local brand communication teams. Own local portfolio planning, negotiate and manage partners, and oversee category budget and working plans. Support partner activations, manage event organization, and ensure timely product/color executions. Track KPIs such as share of search, share of voice, brand net sales, compliance, and signing new athletes.
Location: Tokyo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Create local sports marketing portfolio planning based on global input.
  • •Negotiate/acquire/evaluate category partners and secure an in-time partner portfolio.
  • •Manage category budget, including operating expenses, and execute the marketing working budget plan.
  • •Provide input to contract approval and asset management processes, and support global bonus program activities.
  • •Plan and activate partners and manage events across local brand activation and membership teams.

Key Requirements

  • •University degree in business with a marketing focus, ideally with exposure to sports or equivalent professional experience.
  • •At least 3-5 years of experience in a relevant working field.
  • •Experience and communication/negotiation skills for partner and stakeholder management.
  • •Passion for sports and knowledge of sports categories (preferred).
  • •A relationship with key people in sports marketing (preferred).
Experience:3-5 yearsSports marketing
Education:Bachelor's in Business (marketing focus)
Skills:Relationship managementFacilitationLeadingInfluencingCommunicationNegotiation
Languages:EnglishJapanese
Tech Stack:MS Office

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
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