Performance Creative Lead, Europe

Whatnot
London, Berlin
Workplace: HybridFull timeFunction: Administration & Executive AssistanceSkills: ["Leadership","Operational excellence","Data-driven decision making","Creative judgment","Cross-functional collaboration"]

Own the EU paid creative engine for Whatnot, building systems and a team to scale high-performing ads across creator-led, in-house, edited community content, agencies, and creator marketplace platforms. Balance performance with brand to improve first-time buyers at lower cost through stronger testing loops, localization, and data-driven decisions. Partner with Performance Marketing on the testing roadmap and drive AI-forward workflows to speed research, briefs, and learnings.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Whatnot
Whatnot
5 days ago

Performance Creative Lead, Europe

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own the EU paid creative engine for Whatnot, building systems and a team to scale high-performing ads across creator-led, in-house, edited community content, agencies, and creator marketplace platforms. Balance performance with brand to improve first-time buyers at lower cost through stronger testing loops, localization, and data-driven decisions. Partner with Performance Marketing on the testing roadmap and drive AI-forward workflows to speed research, briefs, and learnings.
Location: London, Berlin
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Own the EU performance creative engine across paid social, accountable for monthly volume and creative quality.
  • •Build and manage a creative team as a player-coach—hire, raise the bar, set direction, and stay hands-on with briefs and edits when needed.
  • •Partner with Performance Marketing to build the creative testing roadmap, diagnose performance issues, and turn learnings into improved creative.
  • •Lead creative output across multiple pipelines (creator-led, in-house, edited community content, agencies, creator marketplace platforms), selecting and managing external partners and platforms.
  • •Build scalable systems for briefing, production workflows, asset tracking, localization, creator workflows, and feedback loops; drive AI adoption to reduce manual work.

Pay and Benefits

Perks:Health InsuranceDentalVisionRemote WorkHome OfficeCell PhoneInternetWellness StipendChildcare401kPensionParental Leave

Key Requirements

  • •Experience building or managing a high-volume performance creative program across multiple workstreams, channels, and markets.
  • •People management experience, including hiring, developing talent, setting direction, and raising the bar for creative output.
  • •Experience sourcing, vetting, and managing external partners such as agencies, freelancers, or creator marketplace platforms.
  • •Strong paid performance fluency with the ability to read performance data and translate learnings into sharper creative tests.
  • •Strong operating ability to build systems for briefing, production workflows, asset tracking, localization, creator workflows, and feedback loops.
Experience:StartupDTC brandMarketplaceCollectiblesFashion culture
Skills:LeadershipOperational excellenceData-driven decision makingCreative judgmentCross-functional collaboration
Languages:FrenchGermanDutch
Tech Stack:AICapCutPremiereDaVinci

Company Brief

Whatnot
Whatnot is a live-stream shopping marketplace connecting sellers and collectors for trading cards, toys, and collectibles. The platform hosts live auctions and interactive streams, enabling creators and small businesses to sell directly to engaged communities.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: United States
Founded: 2019
WebsiteLinkedIn