Lead Specialist, Retail Media (i-Health) - Shelton, CT

DSM
United States
Workplace: OnsiteFull timeUSD 85,000 - 95,000Function: Administration & Executive AssistanceExperience: 1-3 yearsEducation: bachelorsSkills: ["Analytical","Strategic thinking","Communication","Presentation","Collaboration"]

Lead the planning, execution, and optimization of retail media campaigns across Walmart Connect and Target (Roundel) for consumer health brands. Own hands-on campaign setup, bidding, budgets, targeting, creative implementation, and continuous performance optimization, while partnering with Brand Marketing, Sales, Media, and Analytics. Develop reporting against KPIs (ROAS, CTR/CPC, conversion, incremental sales) and deliver strategic insights, recommendations, and best-practice playbooks to improve results and operational efficiency.

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FursaFursa
DSM
DSM
22 hours ago

Lead Specialist, Retail Media (i-Health) - Shelton, CT

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Job Summary

Lead the planning, execution, and optimization of retail media campaigns across Walmart Connect and Target (Roundel) for consumer health brands. Own hands-on campaign setup, bidding, budgets, targeting, creative implementation, and continuous performance optimization, while partnering with Brand Marketing, Sales, Media, and Analytics. Develop reporting against KPIs (ROAS, CTR/CPC, conversion, incremental sales) and deliver strategic insights, recommendations, and best-practice playbooks to improve results and operational efficiency.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Develop retail media strategies for Culturelle, AZO, and Estroven aligned to brand, ecommerce, and business objectives.
  • •Serve as day-to-day operator for Walmart Connect and Roundel, building, launching, and optimizing campaigns across multiple retail media formats.
  • •Manage audience targeting, keyword strategies, bidding, budgets, flighting, and creative implementation; monitor pacing and performance.
  • •Create recurring reporting against KPIs (ROAS, Sales, CTR, CPC, conversion rate, impression share, new-to-brand/customer) and present insights to stakeholders.
  • •Partner with retailer and agency teams, act as internal subject matter expert, and stay current on retail media trends to drive continuous improvement.

Pay and Benefits

Salary: USD 85,000 - 95,000
Perks:Health InsurancePaid LeaveAnnual Bonus

Key Requirements

  • •Bachelor’s degree in Marketing, Advertising, Business, Analytics, or related field.
  • •Minimum 1-3 years of experience in CPG, retail media, digital media, ecommerce marketing, or performance marketing.
  • •Strong understanding of retail media network fundamentals and performance marketing principles.
  • •Knowledge of 3rd party retail media tools.
  • •Proficiency in Microsoft Excel and performance analysis, with strong communication and presentation skills.
Experience:1-3 yearsCPGRetail mediaDigital mediaEcommerce marketingPerformance marketing
Education:Bachelor's in Marketing, Advertising, Business, Analytics, or related field
Skills:AnalyticalStrategic thinkingCommunicationPresentationCollaboration
Tech Stack:Microsoft ExcelScintilla

Company Brief

DSM
DSM-Firmenich is a global leader in food ingredients, nutrition, fragrances and beauty solutions, formed by the merger of DSM and Firmenich to provide sustainable, science-driven products and services across food, health and personal care industries.
Industry: Chemical Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Geneva, Switzerland
Founded: 2023
WebsiteLinkedIn