Lifecycle Marketing Manager, SMB Ads

OpenAI
San Francisco
Workplace: HybridFull timeUSD 227,000 - 252,000 annuallyFunction: Marketing & GrowthSkills: ["Independent judgment","Analytical depth","Cross-functional leadership","Hands-on execution","Communication"]

Own and lead lifecycle marketing programs for SMB advertisers, guiding them from initial interest through first campaign and sustained growth. Set lifecycle strategy, roadmap, and performance goals; design cohort- and behavior-driven journeys; and launch onboarding, education, nurture, and reactivation programs. Collaborate across Product, Ads Engineering, Data Science, Sales, and Marketing Ops to define measurement, segmentation, instrumentation, and experimentation that improve activation, retention, repeat spend, and expansion.

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FursaFursa
OpenAI
OpenAI
15 hours ago

Lifecycle Marketing Manager, SMB Ads

āœ“ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own and lead lifecycle marketing programs for SMB advertisers, guiding them from initial interest through first campaign and sustained growth. Set lifecycle strategy, roadmap, and performance goals; design cohort- and behavior-driven journeys; and launch onboarding, education, nurture, and reactivation programs. Collaborate across Product, Ads Engineering, Data Science, Sales, and Marketing Ops to define measurement, segmentation, instrumentation, and experimentation that improve activation, retention, repeat spend, and expansion.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • ā€¢Own the lifecycle program portfolio across prospect conversion, activation, retention, repeat spend, reactivation, and expansion.
  • ā€¢Map advertiser journeys using cohort analysis, product behavior, campaign performance, and customer feedback to find growth opportunities.
  • ā€¢Build segmented, triggered journeys connecting advertiser needs, intent, readiness, and behavior to relevant messages and next steps.
  • ā€¢Lead prospect nurture and onboarding/education programs, coordinating audiences, retargeting, conversion experiences, and sales engagement with channel and product teams.
  • ā€¢Test and measure audiences, messaging, channels, timing, frequency, and offers; define data signals, instrumentation, automation, and measurement, and improve activation, time to first campaign, retention, repeat spend, reactivation, and expansion.

Pay and Benefits

Salary: USD 227,000 - 252,000 annually
Equity and Bonus:Equity

Key Requirements

  • ā€¢Track record building and leading lifecycle programs end-to-end with measurable activation, retention, or customer-growth results.
  • ā€¢Translate customer behavior into engagement strategies with customer empathy, clear communication, and disciplined prioritization.
  • ā€¢Build behavioral segmentation and triggered programs using product and customer signals across multiple channels.
  • ā€¢Apply cohort analysis, funnel diagnostics, retention measurement, and experimental design to identify incremental customer outcomes.
  • ā€¢Hands-on experience with CRM and marketing automation platforms (e.g., Marketo), including journey logic, personalization, and quality assurance.
Experience:SaaSAdvertisingSelf-serve productsMarketplacesFintech
Skills:Independent judgmentAnalytical depthCross-functional leadershipHands-on executionCommunication
Tech Stack:MarketoCRMEmailMarketing automationCohort analysis

Company Brief

OpenAI
Develops and deploys advanced generative AI models (including ChatGPT and DALLĀ·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Hectocorn (USD 100B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.4
WebsiteLinkedInGlassdoor