Director Marketing Event & Experiences

Puma
Germany
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Leadership","Stakeholder management","Communication","Presentation","Strategic thinking","Analytical thinking","Organization","Teamwork","Resilience"]

Develop and lead the global marketing strategy for Sportstyle, ensuring consistent product representation across the full marketing mix. Drive execution of seasonal and long-term campaigns by creating global communication tools, guidelines for regional markets, and KPI tracking. Build category storytelling across multiple seasons, lead and grow the Sportstyle Marketing team, and strengthen partnerships with licensed partners to maximize visibility and business impact.

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FursaFursa
Puma
Puma
2 days ago

Director Marketing Event & Experiences

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Last checked: 2 minutes agoStatus: Live

Job Summary

Develop and lead the global marketing strategy for Sportstyle, ensuring consistent product representation across the full marketing mix. Drive execution of seasonal and long-term campaigns by creating global communication tools, guidelines for regional markets, and KPI tracking. Build category storytelling across multiple seasons, lead and grow the Sportstyle Marketing team, and strengthen partnerships with licensed partners to maximize visibility and business impact.
Location: Germany
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Develop and lead the global Sportstyle marketing strategy, ensuring consistent product representation across the marketing mix.
  • •Execute seasonal and long-term marketing strategies by delivering global communication tools, setting guidelines for regional markets, and tracking implementation excellence.
  • •Translate consumer insights and category trends into marketing initiatives, ensuring consumer relevance across all touchpoints.
  • •Lead category communication strategy and franchise product storytelling across multiple seasons in alignment with brand and business objectives.
  • •Manage and develop the Sportstyle Marketing team and build partnerships with licensed partners and key stakeholders to maximize visibility and business impact.
Travel: Medium travel

Key Requirements

  • •8+ years of experience in Brand Marketing, Product Marketing, Category Marketing, or a related field, preferably in sporting goods, lifestyle, fashion, or consumer goods.
  • •University degree in Marketing, Business Administration, Communications, or a related discipline.
  • •Extensive experience developing and executing global marketing strategies across product categories and consumer segments.
  • •Proven leadership experience managing, developing, and inspiring high-performing teams.
  • •Strong analytical capabilities with experience defining, tracking, and optimizing marketing KPIs.
Experience:8+ yearsSporting goodsFashionConsumer goodsBrand marketingProduct marketingCategory marketing
Education:Bachelor's in Marketing, Business Administration, Communications, or related discipline
Skills:LeadershipStakeholder managementCommunicationPresentationStrategic thinkingAnalytical thinkingOrganizationTeamworkResilience
Languages:English

Company Brief

Puma
Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1948
WebsiteLinkedIn