Senior Manager, Field Marketing

The Kraft Heinz Company
United States
Workplace: RemoteFull timeUSD 120,800 - 151,000Function: Marketing & GrowthEducation: bachelorsSkills: ["Influencing","Creative problem-solving","Strategic thinking","Collaboration","Organizational agility"]

Own regional field marketing strategy and execution for one of four U.S. regions, translating national brand direction into high-impact local programs. Lead activation planning and flawless in-market execution for brand extensions and partnerships, bringing forward regional insights, operator feedback, and real-time cultural moments. Partner closely with Away From Home Brand, Marketing, Sales, agencies, customers, and operators to deliver operationally strong programs aligned to business priorities, supported by clear communication and compliance.

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The Kraft Heinz Company
The Kraft Heinz Company
1 week ago

Senior Manager, Field Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live
Reposted: similar role first listed 1 week ago

Job Summary

Own regional field marketing strategy and execution for one of four U.S. regions, translating national brand direction into high-impact local programs. Lead activation planning and flawless in-market execution for brand extensions and partnerships, bringing forward regional insights, operator feedback, and real-time cultural moments. Partner closely with Away From Home Brand, Marketing, Sales, agencies, customers, and operators to deliver operationally strong programs aligned to business priorities, supported by clear communication and compliance.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Translate national brand strategy into regional and local market programs, including Heinz Verified expansion and activations across key verticals.
  • •Adapt brand extensions and partnership initiatives into locally relevant activations and identify opportunities to move quickly against real-time and cultural moments.
  • •Serve as regional market expert by bringing forward insights on emerging trends, competitive activity, and operator feedback; make recommendations to strengthen future activations.
  • •Lead execution of brand extensions and partnership activations with internal and external stakeholders, ensuring operationally strong and locally relevant programs.
  • •Partner cross-functionally with Marketing and Sales to align priorities and execute integrated plans, monitor execution quality, and ensure contractual compliance.
Travel: High travel

Pay and Benefits

Salary: USD 120,800 - 151,000
Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •Bachelor’s degree in business, marketing, or a related field; MBA with a marketing focus preferred.
  • •5 to 7 years of experience in multi-channel marketing, field marketing, product management, brand management, CPG sales, or related commercial roles.
  • •Strong ability to influence and build credibility internally and externally to align decisions to customer and business needs.
  • •Creative and strategic mindset to develop locally relevant marketing integrations and activations aligned to business objectives.
  • •Excellent communication and collaboration skills across cross-functional teams and external partners.
Experience:Multi-channel marketingField marketingBrand managementCPG sales
Education:Bachelor's in business, marketing, or a related field
Skills:InfluencingCreative problem-solvingStrategic thinkingCollaborationOrganizational agility
Tech Stack:Microsoft WordMicrosoft ExcelMicrosoft PowerPointMicrosoft Outlook

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn