Senior Marketing Manager, Global Chinese (Central, Hong Kong Island, HK)

Own and drive the Global Chinese marketing strategy, setting vision, positioning, and annual plans to grow brand relevance and acquisition/referrals/engagement. Lead integrated, multi-market campaigns across paid, owned, and earned channels with smart localisation. Shape go-to-market plans for Global Chinese customers, brief/oversee creative, media, and PR agencies, define KPIs, track dashboards, run test-and-learn, optimise spend, and ensure compliance through effective stakeholder governance.