Head of Marketing, UK

Whatnot
London
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Prioritisation","Accountability","Cross-functional leadership","Judgment","Adaptability"]

Lead UK demand growth by defining the marketing strategy to drive first-time buyers and repeat engagement. Own market growth priorities, identify blockers, and execute cross-channel initiatives across influencer, paid, partnerships, and events. Scale a UK creator/influencer ecosystem, shape locally relevant campaigns and content, and improve brand awareness and trust. Partner across category and creative teams while directly managing marketers and driving accountability for results.

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Whatnot
Whatnot
3 days ago

Head of Marketing, UK

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Last checked: 14 hours agoStatus: Live

Job Summary

Lead UK demand growth by defining the marketing strategy to drive first-time buyers and repeat engagement. Own market growth priorities, identify blockers, and execute cross-channel initiatives across influencer, paid, partnerships, and events. Scale a UK creator/influencer ecosystem, shape locally relevant campaigns and content, and improve brand awareness and trust. Partner across category and creative teams while directly managing marketers and driving accountability for results.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own buyer growth in the UK by defining and executing the marketing approach to drive first-time buyers and repeat engagement.
  • •Identify growth blockers and define effective marketing interventions, setting priorities for the highest-impact opportunities.
  • •Lead cross-channel execution across influencer, paid, partnerships, and events; guide production of locally relevant campaigns and content.
  • •Manage and scale the influencer team to grow the creator ecosystem in the UK and translate efforts into measurable business impact.
  • •Work cross-functionally with category and creative teams, directly manage a team of UK marketers, and ensure clarity, momentum, and accountability.

Pay and Benefits

Perks:Paid LeaveHealth InsuranceWork-from-homeHome OfficeCell PhoneInternetWellness StipendChildcarePensionParental Leave

Key Requirements

  • •Proven track record driving measurable growth and business impact in the UK.
  • •Experience using multiple marketing levers (e.g., paid, influencer, partnerships, content, events) and combining them effectively.
  • •Strong judgment and prioritization skills to focus on the highest-impact opportunities in a fast-moving environment.
  • •Ability to operate strategically and hands-on, owning outcomes end-to-end and being accountable for results.
  • •Experience managing or mentoring teams, with a focus on driving impact through others.
Skills:PrioritisationAccountabilityCross-functional leadershipJudgmentAdaptability
Languages:English

Company Brief

Whatnot
Whatnot is a live-stream shopping marketplace connecting sellers and collectors for trading cards, toys, and collectibles. The platform hosts live auctions and interactive streams, enabling creators and small businesses to sell directly to engaged communities.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: United States
Founded: 2019
WebsiteLinkedIn