Lead Product Designer, Growth

Perplexity
San Francisco, New York
Workplace: HybridFull timeUSD 180,000 - 300,000 annuallyFunction: Design (Product/UX/UI/Visual)Experience: 5+ yearsSkills: ["Clarity","Craft","Attention to detail","Delight","Communication","Cross-functional collaboration","Data-informed decision-making","Experimentation mindset","Shipping mindset"]

Own design for Perplexity’s Growth funnel—from first-run onboarding and activation to acquisition surfaces, conversion/upsell flows, and retention loops. Partner with Growth and Product Marketing on positioning, messaging, and funnel strategy, using rigorous experimentation and real usage data to drive decisions and measure impact. Ship high-craft UI experiences that balance established paradigms with novel AI applications, while helping decisions scale from 0→1 to optimization.

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Perplexity
Perplexity
4 days ago

Lead Product Designer, Growth

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own design for Perplexity’s Growth funnel—from first-run onboarding and activation to acquisition surfaces, conversion/upsell flows, and retention loops. Partner with Growth and Product Marketing on positioning, messaging, and funnel strategy, using rigorous experimentation and real usage data to drive decisions and measure impact. Ship high-craft UI experiences that balance established paradigms with novel AI applications, while helping decisions scale from 0→1 to optimization.
Location: San Francisco, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Design (Product/UX/UI/Visual)
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead product design for Growth across the full funnel: acquisition, onboarding, activation, conversion, upsells, and retention.
  • •Design first-run and onboarding experiences that deliver user value as fast as possible.
  • •Craft consumer acquisition and activation surfaces and conversion/upsell flows including paywalls, pricing, and plan comparison.
  • •Partner with Growth and Product Marketing on positioning, messaging, landing experiences, and funnel strategy.
  • •Design and run experiments using data and real usage to drive decisions and measure impact.

Pay and Benefits

Salary: USD 180,000 - 300,000 annually

Key Requirements

  • •5+ years of industry experience with strong growth design impact.
  • •Experience designing consumer or prosumer products with a track record in growth design.
  • •Deep understanding of growth nuances across onboarding, activation, acquisition, conversion, upsells, paywalls, pricing, and retention.
  • •A data-informed approach to experimentation, funnels, and metrics using real usage data.
  • •Comfort partnering with Growth and Product Marketing on messaging and funnel strategy across cross-functional teams.
Experience:5+ yearsConsumer productsProsumersGrowth design
Skills:ClarityCraftAttention to detailDelightCommunicationCross-functional collaborationData-informed decision-makingExperimentation mindsetShipping mindset
Tech Stack:ReactSwiftUIAI

Company Brief

Perplexity
Perplexity AI provides an AI-powered answer engine that returns conversational, citation-backed answers to user queries and offers Pro/Enterprise products and APIs for research, knowledge work, and search augmentation.
Industry: AI & Machine Learning
Company Size: Medium (51 to 250 employees)
Revenue: USD 50M to 100M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2022
Glassdoor
Glassdoor: 4.6
WebsiteLinkedInGlassdoor