Senior Content Marketing Manager

Instrumentl
United States
Workplace: RemoteFull timeUSD 125,000 - 155,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Writing","Communication","Leadership","Project management","Research"]

Lead Instrumentl’s content ecosystem across editorial, SEO, and full-funnel marketing to drive growth for a grant-focused SaaS platform. Own keyword strategy, editorial vision, and AI-enabled content workflows, coordinating with product marketing and freelancers to scale high-quality, on-brand content across blog, newsletters, social, and events.

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Instrumentl
Instrumentl
3 months ago

Senior Content Marketing Manager

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Last checked: 7 hours agoStatus: Live

Job Summary

Lead Instrumentl’s content ecosystem across editorial, SEO, and full-funnel marketing to drive growth for a grant-focused SaaS platform. Own keyword strategy, editorial vision, and AI-enabled content workflows, coordinating with product marketing and freelancers to scale high-quality, on-brand content across blog, newsletters, social, and events.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Drive SEO and GEO growth by partnering with growth product, agencies, and freelancers to increase quarter-over-quarter traffic.
  • •Develop keyword strategy and guide editorial topics to build subject-matter expertise in grants and nonprofit fundraising while testing AI-enabled distribution approaches.
  • •Steward Instrumentl’s editorial vision and brand voice across blog, newsletter, social, and events, translating strategy into a cohesive content calendar.
  • •Produce high-impact content such as original research and product copy, ensuring editorial judgment informs flagship assets and campaigns.
  • •Collaborate with product marketing and growth to create ad campaigns, gated assets, landing pages, and nurture sequences, while managing freelancers/agencies at scale.

Pay and Benefits

Salary: USD 125,000 - 155,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kParental LeaveHome-office StipendRemote Work

Key Requirements

  • •6+ years of experience in content marketing or content strategy.
  • •Experience owning both demand-gen content (SEO, gated assets) and editorial/brand-building content (thought leadership, original research).
  • •SEO and GEO fluency: keyword strategy, on-page execution, and technical SEO basics
  • •Strong writer with editorial judgment: you can spot AI slop, surface-level filler, or a clunky sentence at a glance
  • •Ability to quickly develop subject matter expertise in a complex domain through research and SME interviews
Experience:6+ yearsSaaSNonprofitGrant fundingContent marketing
Skills:WritingCommunicationLeadershipProject managementResearch
Languages:English
Tech Stack:SEOAICMS

Company Brief

Instrumentl
Provides a SaaS platform that helps nonprofits and grant professionals discover, track, and win grant funding by combining grant prospecting, opportunity tracking, and workflow tools with automated matching and research features.
Industry: Enterprise Software
Company Size: Small (11 to 50 employees)
Growth: Growth Stage Startup
Headquarters: Seattle, United States
WebsiteLinkedIn