Trainline

3 weeks ago

CRM Operations Executive

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 48 minutes agoStatus: Live

Job Summary

Own the operational side of Trainline’s CRM by building, deploying, and optimizing high-volume, personalised campaigns across email, push, and in-app channels in Braze. Partner with CRM Campaigns, CRM Data, Data Science, Engineering, and other stakeholders to use customer data effectively, support performance measurement, and improve engagement and conversion. Use Liquid templating, regex, and HTML/CSS to enable dynamic content and ensure campaigns are delivered accurately.

Location: London

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Build and deliver complex, high-volume and dynamic CRM campaigns across email, push, and in-app channels in Braze.
•Work with CRM Tech and CRM Campaigns teams to use customer data effectively for lifecycle journeys and engagement.
•Use Liquid, regex, and HTML/CSS to support campaign personalisation and dynamic content.
•Oversee deployment of marketing communications to ensure content is optimised and delivered to the right customers at the right time.
•Support campaign measurement and troubleshooting, sharing actionable insights to improve engagement and conversion.

Pay and Benefits

Salary: GBP 40,000 - 45,000 annually

Perks:Health InsuranceDentalRemote WorkLearning Budget

Key Requirements

•Experience with Braze or a similar CRM/customer engagement/marketing automation platform (e.g., Adobe Campaign Manager, Salesforce Marketing Cloud, Microsoft Dynamics).
•Hands-on experience building multi-channel customer journeys and outbound campaigns across email, push, and in-app messages.
•Understanding of customer segmentation and data flows to power relevant, personalised CRM activity.
•Working knowledge of HTML/CSS, with experience using Liquid or similar templating languages.
•Experience with pre and post-campaign reporting and using insights to recommend improvements.

Skills:Customer-focused mindsetProblem-solvingCollaborationProactive approachCommunication

Tech Stack:BrazeLiquidRegexHTML/CSSAdobe Campaign ManagerSalesforce Marketing CloudMicrosoft Dynamics

Company Brief

Trainline

Digital rail and coach ticketing platform offering online booking, mobile tickets, journey planning, and real-time travel information across the UK and Europe. Aggregates fares from multiple operators and provides retail and distribution services for rail travel.

Industry: TravelTech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 100M to 250M

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1997

Website LinkedIn

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Trainline

3 weeks ago

CRM Operations Executive

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 48 minutes agoStatus: Live

Job Summary

Location: London

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Build and deliver complex, high-volume and dynamic CRM campaigns across email, push, and in-app channels in Braze.
•Work with CRM Tech and CRM Campaigns teams to use customer data effectively for lifecycle journeys and engagement.
•Use Liquid, regex, and HTML/CSS to support campaign personalisation and dynamic content.
•Oversee deployment of marketing communications to ensure content is optimised and delivered to the right customers at the right time.
•Support campaign measurement and troubleshooting, sharing actionable insights to improve engagement and conversion.

Pay and Benefits

Salary: GBP 40,000 - 45,000 annually

Perks:Health InsuranceDentalRemote WorkLearning Budget

Key Requirements

•Experience with Braze or a similar CRM/customer engagement/marketing automation platform (e.g., Adobe Campaign Manager, Salesforce Marketing Cloud, Microsoft Dynamics).
•Hands-on experience building multi-channel customer journeys and outbound campaigns across email, push, and in-app messages.
•Understanding of customer segmentation and data flows to power relevant, personalised CRM activity.
•Working knowledge of HTML/CSS, with experience using Liquid or similar templating languages.
•Experience with pre and post-campaign reporting and using insights to recommend improvements.

Skills:Customer-focused mindsetProblem-solvingCollaborationProactive approachCommunication

Tech Stack:BrazeLiquidRegexHTML/CSSAdobe Campaign ManagerSalesforce Marketing CloudMicrosoft Dynamics

Company Brief

Trainline

Industry: TravelTech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 100M to 250M

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1997

Website LinkedIn