Sr. Analyst, Away From Home Brand Marketing - Taste Elevation

The Kraft Heinz Company
Chicago
Workplace: HybridFull timeUSD 89,800 - 112,200 annuallyFunction: Marketing & GrowthExperience: 2-3 yearsEducation: bachelorsSkills: ["Analytical thinking","Project management","Communication","Stakeholder influence","Problem-solving"]

Support strategic development and execution of marketing initiatives for the Kraft Brand, focused on the Mayo and Dressings categories. Integrate Away From Home strategy into B2C communication plans, influence 1–3 year growth plans, and collaborate with senior leadership to present insights and performance metrics. Plan and execute cross-channel campaigns, use analytics to optimize ROI, manage budgets/licensing, and coordinate with internal teams, agencies, and vendors to drive consumer demand and customer engagement.

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The Kraft Heinz Company
The Kraft Heinz Company
2 months ago

Sr. Analyst, Away From Home Brand Marketing - Taste Elevation

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Last checked: 27 days agoStatus: Live

Job Summary

Support strategic development and execution of marketing initiatives for the Kraft Brand, focused on the Mayo and Dressings categories. Integrate Away From Home strategy into B2C communication plans, influence 1–3 year growth plans, and collaborate with senior leadership to present insights and performance metrics. Plan and execute cross-channel campaigns, use analytics to optimize ROI, manage budgets/licensing, and coordinate with internal teams, agencies, and vendors to drive consumer demand and customer engagement.
Location: Chicago
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Integrate Away From Home strategy into Kraft masterbrand B2C communication plans and ensure alignment with brand messaging.
  • •Support and influence 1–3 year growth plans for Mayo and Dressings categories, collaborating with key stakeholders on strategic direction.
  • •Develop and execute cross-channel marketing campaigns, working with the Brand Activation & Partnerships (BAP) team to build customer-specific plans.
  • •Use data and analytics to generate insights, track campaign/category performance (volume, revenue, competitive trends), and optimize strategies.
  • •Manage marketing budget and licensing portfolio for the AFH business; coordinate with internal teams, external agencies, and vendors to deliver initiatives on time and within budget.

Pay and Benefits

Salary: USD 89,800 - 112,200 annually
Perks:Health InsuranceDentalVision401kPaid LeaveDisability

Key Requirements

  • •Bachelor’s degree in marketing, business, communications, digital commerce, or a related field (equivalent experience in marketing or brand management acceptable).
  • •2–3 years of marketing, digital commerce, eCommerce, or omnichannel marketing experience, preferably in CPG or foodservice environments.
  • •Experience using marketing analytics and business performance metrics, with ability to manage end-to-end campaign execution.
  • •Strong analytical skills to synthesize data into actionable insights and business recommendations.
  • •Excellent communication and stakeholder collaboration skills, plus strong project management to manage multiple priorities in a fast-paced setting.
Experience:2-3 yearsCPGFoodserviceB2BDigital commerceOmnichannel marketing
Education:Bachelor's
Skills:Analytical thinkingProject managementCommunicationStakeholder influenceProblem-solving
Tech Stack:Microsoft OfficeExcelPowerPointWordNielsenIRI

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn