Media Lead MIA

Yum! Brands
Dubai
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 7-10 yearsEducation: bachelorsSkills: ["Communication","Presentation","Relationship-building","Collaboration","Analytical thinking"]

Lead a region-wide media strategy and execution for the MIA region (Middle East, India, Africa), optimizing media performance across all channels. Drive collaboration with franchisees and internal teams, manage media planning and buying, and lead the regional Media Center of Excellence to ensure consistent, data-driven campaigns that unlock growth in multi-market environments.

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Yum! Brands
Yum! Brands
5 months ago

Media Lead MIA

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Last checked: 20 hours agoStatus: Live

Job Summary

Lead a region-wide media strategy and execution for the MIA region (Middle East, India, Africa), optimizing media performance across all channels. Drive collaboration with franchisees and internal teams, manage media planning and buying, and lead the regional Media Center of Excellence to ensure consistent, data-driven campaigns that unlock growth in multi-market environments.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance

Key Responsibilities

  • •Lead the development and implementation of a comprehensive media strategy for the MIA region, covering all channels.
  • •Manage media buying, planning, and optimization efforts, ensuring alignment with global brand guidelines.
  • •Act as the primary contact for all media activities in the MIA region, maintaining consistency with KFC's global strategy.
  • •Collaborate closely with franchisees to co-create and align media strategies, campaign execution, and local adaptations.
  • •Build and maintain strong relationships with internal and external teams, including brand, digital, commercial, and media agency partners.

Key Requirements

  • •Bachelor's Degree in Marketing, Communications, Business, or a related field is required.
  • •7-10 years of experience in media planning, strategy, and buying, preferably in an agency or franchised brand environment.
  • •Proven track record in managing integrated media campaigns across multiple countries.
  • •Strong experience working within franchised or multi-market structures is essential.
  • •Excellent understanding of key media metrics, digital performance channels, and optimization techniques.
Experience:7-10 yearsMarketingMediaAdvertisingFranchised brandsMulti-market campaigns
Education:Bachelor's
Skills:CommunicationPresentationRelationship-buildingCollaborationAnalytical thinking
Languages:English

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
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