Lead, Content Strategy & Digital Engagement

Invesco
Hong Kong
Workplace: HybridFull timeFunction: Strategy & Corporate DevelopmentExperience: 8+ yearsEducation: bachelorsSkills: ["People leadership","Stakeholder management","Writing","Editing","Project management"]

Lead Asia’s content strategy across investment themes and asset classes, setting the direction for marketing content creation and digital-first storytelling. Own end-to-end production of multi-channel investment marketing content (web, social, video, email, and sales materials), and drive campaigns, product launches, thought leadership, and event communications. Partner with sales, and manage senior cross-functional stakeholders while leading and developing the content team, improving governance, workflows, and technology adoption to optimize performance.

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FursaFursa
Invesco
Invesco
4 days ago

Lead, Content Strategy & Digital Engagement

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Last checked: 18 hours agoStatus: Live

Job Summary

Lead Asia’s content strategy across investment themes and asset classes, setting the direction for marketing content creation and digital-first storytelling. Own end-to-end production of multi-channel investment marketing content (web, social, video, email, and sales materials), and drive campaigns, product launches, thought leadership, and event communications. Partner with sales, and manage senior cross-functional stakeholders while leading and developing the content team, improving governance, workflows, and technology adoption to optimize performance.
Location: Hong Kong
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Develop and execute Asia’s content strategy across equities, fixed income, alternatives, multi-asset, and macro themes.
  • •Lead creation of investment marketing content across digital, social, web, video, email, presentations, and sales materials.
  • •Drive content campaigns, product launches, thought leadership, and market event communications.
  • •Partner with sales teams to deliver client-focused content and tools supporting business growth.
  • •Lead and develop the content team, manage senior stakeholders, and improve content governance, workflows, efficiency, and adoption of technology and automation.

Pay and Benefits

Perks:Paid LeaveParental LeaveLearning BudgetEquity

Key Requirements

  • •8-10+ years of experience in content marketing, investment communications, product marketing, or related financial services roles.
  • •Bachelor's degree in Business, Finance, Marketing, Communications, or a related field.
  • •MBA and/or CFA preferred.
  • •Fluent in English, Cantonese, and Mandarin.
  • •Experience leading people/stakeholders and managing multi-channel marketing content strategies and campaigns.
Experience:8+ yearsFinancial services
Education:Bachelor's in Business, Finance, Marketing, Communications, or related field
Skills:People leadershipStakeholder managementWritingEditingProject management
Certifications:MBACFA
Languages:EnglishCantoneseMandarin
Tech Stack:MS OfficeWordPowerPointBloombergMorningstar

Company Brief

Invesco
Global investment management firm offering mutual funds, ETFs, retirement solutions, and institutional asset management services. Serves individual investors, financial advisors, and institutions across public and alternative markets.
Industry: Asset Management
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Atlanta, United States
Founded: 1935
WebsiteLinkedIn