Director, GTM Strategy, Planning & Analytics

Articulate
United States
Workplace: RemoteFull timeUSD 163,900 - 245,900 annuallyFunction: Data Analytics & Business IntelligenceEducation: bachelorsSkills: ["Leadership","Communication","Prioritization","Judgment","Systems thinking"]

Own and evolve the end-to-end GTM planning and operating system, translating growth strategy into targets, forecasts, capacity and resource plans, performance frameworks, and executive business rhythms. Define consistent GTM performance measurement and analytics across the customer lifecycle, and provide decision-ready insights on risks and opportunities. Lead GTM data strategy and governance and align compensation programs with GTM priorities across Marketing, Sales, Customer Success, and Channel.

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FursaFursa
Articulate
Articulate
1 day ago

Director, GTM Strategy, Planning & Analytics

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Job Summary

Own and evolve the end-to-end GTM planning and operating system, translating growth strategy into targets, forecasts, capacity and resource plans, performance frameworks, and executive business rhythms. Define consistent GTM performance measurement and analytics across the customer lifecycle, and provide decision-ready insights on risks and opportunities. Lead GTM data strategy and governance and align compensation programs with GTM priorities across Marketing, Sales, Customer Success, and Channel.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Director level

Key Responsibilities

  • •Lead the end-to-end GTM planning system, including annual/quarterly planning, forecasting, target setting, capacity planning, resource allocation, and performance management.
  • •Translate company growth objectives into aligned GTM targets, resource plans, and execution strategies across functions, segments, regions, and products.
  • •Establish GTM operating rhythms and performance-management processes, including forecast reviews and executive business reviews.
  • •Lead GTM data strategy and governance, ensuring scalable and trusted business logic, metric definitions, data standards, and cross-system requirements.
  • •Lead GTM compensation strategy and analytics, aligning programs to GTM priorities, targets, quotas, and desired outcomes, and integrating compensation planning with broader planning.
Travel: Low travel

Pay and Benefits

Salary: USD 163,900 - 245,900 annually

Key Requirements

  • •12+ years of experience in GTM strategy, business operations, revenue operations, planning, analytics, data strategy, or related functions (preferably B2B SaaS).
  • •5+ years of people leadership experience, including experience leading managers and/or senior individual contributors.
  • •Proven experience leading GTM planning, forecasting, target setting, capacity planning, and performance management.
  • •Experience with GTM data strategy, metric governance, data definitions, and the relationship between business requirements and modern data ecosystems.
  • •Bachelor’s degree or equivalent practical experience.
Experience:B2B SaaS
Education:Bachelor's
Skills:LeadershipCommunicationPrioritizationJudgmentSystems thinking

Company Brief

Articulate
Develops e-learning authoring tools and a cloud-based suite (Articulate 360, Storyline, Rise) that enable businesses and educators to create interactive online training and courses without coding.
Industry: EdTech
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Bootstrapped
Headquarters: New York, United States
Founded: 2002
WebsiteLinkedIn