Senior Manager Visual Direction HQ/New Store Opening (Shanghai, SH, CN)

Adidas
Shanghai
Workplace: OnsiteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 10+ yearsSkills: ["Leadership","Cross-functional communication","Stakeholder management","Problem-solving","Coaching"]

Lead end-to-end planning for adidas store openings, creating zoning, layout direction, display plans, fixture configuration, and SKU capacity to support commercial priorities and elevate the consumer journey. Use China retail insights and consumer behavior data to optimize space allocation and product flow. Oversee internal team delivery, manage cross-functional stakeholders, establish planning standards and governance, and ensure launches meet adidas VM and brand guidelines.

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FursaFursa
Adidas
Adidas
1 day ago

Senior Manager Visual Direction HQ/New Store Opening (Shanghai, SH, CN)

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Last checked: 13 hours agoStatus: Live

Job Summary

Lead end-to-end planning for adidas store openings, creating zoning, layout direction, display plans, fixture configuration, and SKU capacity to support commercial priorities and elevate the consumer journey. Use China retail insights and consumer behavior data to optimize space allocation and product flow. Oversee internal team delivery, manage cross-functional stakeholders, establish planning standards and governance, and ensure launches meet adidas VM and brand guidelines.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop store zoning and commercial plans using data-driven insights to optimize space allocation, category layout, and consumer journey.
  • •Create display planning, fixture configuration, and SKU capacity direction for new store projects, balancing brand storytelling and commercial productivity.
  • •Collaborate with cross-functional stakeholders on store concepts, retail experience upgrades, campaign launches, and store format evolution.
  • •Establish and improve store opening processes, planning standards, zoning principles, and fixture management guidelines with governance and tracking.
  • •Lead and develop the internal team through resource planning, task prioritization, performance follow-up, and capability building.

Key Requirements

  • •10+ years hands-on VM experience with 5+ years leadership experience.
  • •Expert knowledge of China’s regional retail differences.
  • •Advanced analytics skills interpreting China retail KPIs.
  • •Native Mandarin plus professional English proficiency.
  • •Portfolio demonstrating successful China market VM strategies.
Experience:10+ yearsVisual merchandisingRetail VMRetail store openingsChina retailSocial commerce
Skills:LeadershipCross-functional communicationStakeholder managementProblem-solvingCoaching
Languages:MandarinEnglish
Tech Stack:CADSketchUpRevit

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor