Senior Demand Generation Manager

Postman
San Francisco
Workplace: OnsiteFull timeUSD 150,000 - 180,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Data-driven","Strategic","Ruthless prioritization","Comfortable with hands-on execution","Can manage complexity"]

Drive pipeline growth through content-led digital demand generation for Fern, aligning strategy and execution across PLG and SLG motions. Own the end-to-end content and digital funnel—from discovery and conversion to pipeline and revenue impact—integrating with global campaigns, product launches, SEO, ABM, and sales/SDR teams. Optimize landing pages, nurture programs, and conversion flows using test-and-learn, while tracking KPIs and building attribution models with Marketing Analytics.

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Postman
Postman
3 days ago

Senior Demand Generation Manager

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Last checked: 5 hours agoStatus: Live

Job Summary

Drive pipeline growth through content-led digital demand generation for Fern, aligning strategy and execution across PLG and SLG motions. Own the end-to-end content and digital funnel—from discovery and conversion to pipeline and revenue impact—integrating with global campaigns, product launches, SEO, ABM, and sales/SDR teams. Optimize landing pages, nurture programs, and conversion flows using test-and-learn, while tracking KPIs and building attribution models with Marketing Analytics.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute a content-led digital demand generation strategy aligned to pipeline and revenue goals across PLG and SLG motions.
  • •Own digital content programs (thought leadership, campaign assets, landing pages/hubs, and always-on content) optimized for conversion and deal acceleration.
  • •Orchestrate integrated multi-channel programs in coordination with field, SEO, ABM, and other teams; support full-funnel—from discovery to pipeline conversion.
  • •Partner with sales and SDR teams to identify content gaps, build account-specific plays, and surface engagement signals for timely outreach.
  • •Track pipeline and revenue KPIs, report full-funnel performance, and partner with Marketing Analytics to build attribution models and continuously optimize.

Pay and Benefits

Salary: USD 150,000 - 180,000 annually
Perks:Health InsurancePaid LeaveWellness StipendMeal AllowanceDonation Matching

Key Requirements

  • •7+ years in digital marketing, content marketing, or demand generation in B2B SaaS.
  • •Proven track record driving pipeline and revenue through content-led digital programs (not just traffic).
  • •Experience operating across both PLG and SLG go-to-market models.
  • •Strong background in content strategy, campaign execution, and marketing automation platforms.
  • •Experience building and optimizing integrated content programs in partnership with sales.
Experience:7+ yearsB2B SaaSContent marketingDemand generationPLGSLG
Skills:Data-drivenStrategicRuthless prioritizationComfortable with hands-on executionCan manage complexity

Company Brief

Postman
Provides a collaborative API development platform enabling design, testing, documentation, and monitoring of APIs. Widely used by developers and teams to streamline API workflows across development and testing lifecycles.
Industry: API Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2014
WebsiteLinkedIn