Lifecycle Marketing Senior Manager - North/South Americas

Wise
Austin
Workplace: HybridFull timeUSD 109,000 - 139,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Leadership","Collaboration","Stakeholder management","Analytical thinking","Customer focus"]

Own the Americas customer lifecycle strategy for North America and LatAm, bridging high-level CRM strategy to day-to-day execution. Build automated journeys that drive activation, cross-sell, and retention, and improve key CRM metrics like conversion, churn, and lifetime value using cohort analysis and A/B testing. Lead experimentation, mentor the team, and partner across Product, Product Marketing, Analytics, and Creative to align communications with roadmaps and customer needs.

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Wise
Wise
1 day ago

Lifecycle Marketing Senior Manager - North/South Americas

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Last checked: 10 hours agoStatus: Live
Reposted: similar role first listed 4 weeks ago

Job Summary

Own the Americas customer lifecycle strategy for North America and LatAm, bridging high-level CRM strategy to day-to-day execution. Build automated journeys that drive activation, cross-sell, and retention, and improve key CRM metrics like conversion, churn, and lifetime value using cohort analysis and A/B testing. Lead experimentation, mentor the team, and partner across Product, Product Marketing, Analytics, and Creative to align communications with roadmaps and customer needs.
Location: Austin
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Hold the vision for Americas communications and bridge CRM strategy to tactical execution to deliver the right message at the right time and channel.
  • •Own end-to-end lifecycle strategy for customers in North America and LatAm, building automated journeys for activation, cross-sell, and retention.
  • •Improve key CRM metrics (conversion rates, churn, and lifetime value) using data-driven experimentation and measurement.
  • •Partner across the company as the primary voice for Americas CRM, aligning messaging with product roadmaps and customer needs.
  • •Mentor and lead a culture of experimentation, autonomy, and continuous learning.

Pay and Benefits

Salary: USD 109,000 - 139,000 annually

Key Requirements

  • •5+ years of experience in CRM or lifecycle marketing.
  • •Expertise in North America and LatAm messaging and localization across channels, tone, imagery, and value propositions.
  • •Comfort with data analysis, including cohort analysis and A/B testing, to measure incremental lift.
  • •Hands-on experience with enterprise CRM tools, preferably Braze, and the ability to discuss data schemas, API triggers, and HTML/Liquid logic with CRM engineers.
  • •Experience partnering with senior Product and Engineering stakeholders and protecting customer experience while driving business value.
Experience:5+ yearsFintechSaaS
Skills:LeadershipCollaborationStakeholder managementAnalytical thinkingCustomer focus
Languages:English
Tech Stack:BrazeSQLA/B testingHTMLLiquidAPI triggers

Company Brief

Wise
Wise (formerly TransferWise) is a London-based fintech that provides low-cost international money transfers, multi-currency accounts and payment infrastructure for individuals and businesses worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2011
Glassdoor
Glassdoor: 3.8
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