3 months ago

Manager, Media Strategy

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Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Own end-to-end US and global paid media strategy for the Player Connections Planning team, driving holistic planning across RTB and Direct IO. Translate insights from data tools like GWI, MRI Nielsen, and Pathmatics into actionable BU recommendations. Provide hands-on oversight of in-house execution on Meta and Google, manage 1st party data activation, and lead reporting and campaign lifecycle from plan to “live,” coordinating with agencies and internal teams.

Location: United States

Workplace: Hybrid

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Manager level

Key Responsibilities

•Lead development of global paid media plans, owning the BU recommendation cycle end-to-end and ensuring holistic planning across RTB and Direct IO.
•Collaborate with agencies and in-house execution teams to align global paid media plans with business goals.
•Oversee hands-on execution within in-house media channels (including Meta and Google), optimizing performance via bidding, creative rotation, and audience segmenting.
•Manage activation and integration of 1st party data into paid media workstreams to improve targeting efficiency and personalization.
•Translate complex commercial performance and customer insights into clear BU-ready recommendations and lead campaign reporting workstreams.

Pay and Benefits

Salary: USD 100,200 - 148,320 annually

Perks:Health InsuranceDentalVision401kEquityPaid HolidaysPaid LeavePaid SickParental LeaveCommuter BenefitsWellness Stipend

Key Requirements

•5+ years of media planning experience with a focus on strategic planning and building media briefs for agency partners across the full media mix.
•Hands-on-keyboard execution and oversight of campaigns on platforms such as Meta and Google.
•Expert knowledge of holistic media planning, including proficiency in both RTB (Real-Time Bidding) and Direct IO (Insertion Order).
•Proven experience applying and overseeing 1st party data in paid media environments.
•Strong communication skills with experience developing actionable media briefs and managing cross-functional agency integration across partners.

Experience:5+ yearsMedia planningVideo gamesEntertainment

Skills:Written communicationVerbal communicationCross-functional collaborationData-driven thinkingAutonomous execution

Languages:English

Tech Stack:RTBDirect IOMetaGoogleGWIMRI NielsenPathmaticsWARC1st party dataReal-time platform healthBiddingCreative rotationAudience segmenting

Company Brief

Website

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