Manager, Loyalty LATAMC (Ciudad de Mexico, Ciudad de México, MX, 11000)

Wyndham
Mexico
Full timeFunction: Solutions Engineering & Sales EngineeringExperience: 3+ yearsEducation: bachelorsSkills: ["Cross-functional management","Effective communication","Stakeholder management","Data analysis"]

Lead growth of the Wyndham Rewards loyalty program across LATAMC by driving valid enrollments, engagement, and member revenue, while also owning local WHR portfolio marketing in Mexico. Define, implement, and track country and regional strategies across marketing, branding, content, social, communications, and paid media. Partner with global Loyalty teams, brands, franchisees, and hotels on performance measurement, alliances, and communications—including crisis support and media relations.

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Wyndham
Wyndham
1 month ago

Manager, Loyalty LATAMC (Ciudad de Mexico, Ciudad de México, MX, 11000)

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Job Summary

Lead growth of the Wyndham Rewards loyalty program across LATAMC by driving valid enrollments, engagement, and member revenue, while also owning local WHR portfolio marketing in Mexico. Define, implement, and track country and regional strategies across marketing, branding, content, social, communications, and paid media. Partner with global Loyalty teams, brands, franchisees, and hotels on performance measurement, alliances, and communications—including crisis support and media relations.
Location: Mexico
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Implement LATAMC Wyndham Rewards marketing, operations, and communications strategies aligned to global objectives to increase registered members and engagement.
  • •Monitor and analyze key program performance indicators across guests and franchise levels.
  • •Collaborate with the US Loyalty team to represent LATAMC in global goal-setting, performance measurement, and new benefit development.
  • •Develop and coordinate distribution (physical and digital) of Wyndham Rewards collateral to regional hotels, and support opening new hotels in-country.
  • •Lead Mexico press/PR/media strategy and internal/external communications, including crisis communications support and monthly financial process for Marketing MX and Loyalty cost centers.
Travel: High travel

Key Requirements

  • •Bachelor’s degree in Marketing, Digital Business, Public Relations, Advertising, Communications, Business Administration, Hospitality, Journalism, or related fields.
  • •MBA, postgraduate, or specialization in the area (differentiator).
  • •Minimum 3 years of experience in loyalty programs and their marketing and operations strategies.
  • •Experience in marketing, digital business, CRM, preferably in hospitality, tourism, or retail/services.
  • •Advanced English is required (Portuguese is a plus), with advanced Excel and data analysis tools; ability to work cross-functionally and manage budgets/forecasts.
Experience:3+ yearsLoyalty programsCRMHospitalityTourismRetail/servicesE-commerceGlobal corporate environments
Education:Bachelor's
Skills:Cross-functional managementEffective communicationStakeholder managementData analysis
Languages:EnglishPortuguese
Tech Stack:ExcelCRMPaid mediaSocial mediaE-commerce

Company Brief

Wyndham
Global hospitality company operating a large portfolio of hotel brands and franchise properties worldwide, offering franchising, management, and distribution services to hoteliers and travelers across economy to upscale segments.
Industry: Hotels & Resorts
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Parsippany, United States
Founded: 1981
WebsiteLinkedIn