Sr. Paid Search Specialist (Remote)

Rula
Los Angeles
Workplace: RemoteFull timeUSD 108,000 - 125,400 annuallyFunction: Marketing & GrowthSkills: ["Analytical thinking","Ownership","Performance focus","Collaboration","Mission alignment"]

Own the day-to-day execution of a large paid search program across therapy and psychiatry service lines, optimizing for patient starts and lifetime value. Partner with Analytics, Finance, and Brand to build a technically sophisticated, mission-aligned growth engine. Report to the Director of Patient Performance Marketing, working alongside the Sr. Paid Search Manager to drive how many people can access mental healthcare through data-driven performance.

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FursaFursa
Rula
Rula
1 day ago

Sr. Paid Search Specialist (Remote)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own the day-to-day execution of a large paid search program across therapy and psychiatry service lines, optimizing for patient starts and lifetime value. Partner with Analytics, Finance, and Brand to build a technically sophisticated, mission-aligned growth engine. Report to the Director of Patient Performance Marketing, working alongside the Sr. Paid Search Manager to drive how many people can access mental healthcare through data-driven performance.
Location: Los Angeles
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Execute Rula’s Paid Search program day-to-day across therapy and psychiatry service lines.
  • •Optimize for patient starts and lifetime value to drive access to mental healthcare.
  • •Manage and optimize value-based bidding strategies using Google Ads and automated rules.
  • •Work with Analytics, Finance, and Brand to build a technically sophisticated performance program.
  • •Collaborate with the Sr. Paid Search Manager and report to the Director of Patient Performance Marketing.

Pay and Benefits

Salary: USD 108,000 - 125,400 annually
Equity and Bonus:Equity
Perks:Remote WorkHealth InsuranceDentalVisionLife InsuranceDisabilityFsa/hsa401kPaid ParentalHome OfficeWellness Stipend

Key Requirements

  • •4+ years of hands-on paid search experience executing programs at significant scale ($20M+ annual spend).
  • •Deep, practical expertise in value-based bidding, including managing and optimizing VBB strategies in Google Ads (tROAS, Smart Bidding value rules).
  • •Strong command of Google Ads and Microsoft/Bing Ads campaign management, including Smart Bidding, audience segmentation, and automated rules.
  • •Fluency with LTV-based performance frameworks.
  • •Proficiency with Looker (or comparable BI tools) and a strong analytical foundation.
Experience:HealthcarePaid search
Skills:Analytical thinkingOwnershipPerformance focusCollaborationMission alignment
Tech Stack:Google AdsMicrosoft AdsBing AdsSmart BiddingLooker

Company Brief

Rula
Rula (formerly Path Mental Health) is a digital behavioral-health company connecting patients with licensed therapists and psychiatric providers, focused on insurance-covered, accessible therapy and medication management delivered via a national telehealth platform.
Industry: Mental Health
Company Size: Large (251 to 1,000 employees)
Revenue: USD 250M to 500M
Growth: Scaleup
Funding: Series C
Headquarters: Los Angeles, CA, United States
Founded: 2019
WebsiteLinkedIn