2 days ago

Product Marketing Lead, GTM - NA ECommerce (Ad-Sales)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Define and execute go-to-market strategies that scale adoption of TikTok ad solutions in North America. Lead end-to-end product lifecycle planning, sales enablement, and cross-functional launch support, ensuring training, marketing, operational processes, and demand generation are aligned. Analyze market trends and client needs to craft short- and long-term growth strategies, drive stakeholder alignment on GTM priorities, and partner with global product and learning teams to sustain measurable business impact.

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Identify opportunities to drive adoption of TikTok ad products that improve client experience and meet objectives.
•Define go-to-market and sales enablement strategy, manage product lifecycle end-to-end, and coordinate training, marketing, operational processes, and demand generation.
•Analyze market trends and business challenges to diagnose client needs and develop short- and long-term strategies for growth in adoption and revenue.
•Lead alignment and execution across key stakeholders to deliver on go-to-market priorities.
•Partner with global product, vertical activation, centers of excellence, business marketing, and learning & development teams to ensure market readiness and ongoing product success.

Key Requirements

•Direct experience in product marketing, strategy & operations, with proven ownership of go-to-market strategy from early testing through launch and sustained growth.
•Track record influencing product teams, executive leadership, and cross-functional partners.
•Ability to engage comfortably with both technical and business stakeholders at all levels.
•Strong problem-solving skills to diagnose business challenges and propose effective solutions.
•Outstanding skills in documentation, presentation, communication, organization, and analytics in cross-functional and global contexts.

Experience:5+ yearsPerformance advertisingE-commerceProduct-led growthDigital advertising

Skills:Cross-functional collaborationStakeholder managementProblem-solvingCommunicationAnalytical skills

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Product Marketing Lead, GTM - NA ECommerce (Ad-Sales)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Identify opportunities to drive adoption of TikTok ad products that improve client experience and meet objectives.
•Define go-to-market and sales enablement strategy, manage product lifecycle end-to-end, and coordinate training, marketing, operational processes, and demand generation.
•Analyze market trends and business challenges to diagnose client needs and develop short- and long-term strategies for growth in adoption and revenue.
•Lead alignment and execution across key stakeholders to deliver on go-to-market priorities.
•Partner with global product, vertical activation, centers of excellence, business marketing, and learning & development teams to ensure market readiness and ongoing product success.

Key Requirements

•Direct experience in product marketing, strategy & operations, with proven ownership of go-to-market strategy from early testing through launch and sustained growth.
•Track record influencing product teams, executive leadership, and cross-functional partners.
•Ability to engage comfortably with both technical and business stakeholders at all levels.
•Strong problem-solving skills to diagnose business challenges and propose effective solutions.
•Outstanding skills in documentation, presentation, communication, organization, and analytics in cross-functional and global contexts.

Experience:5+ yearsPerformance advertisingE-commerceProduct-led growthDigital advertising

Skills:Cross-functional collaborationStakeholder managementProblem-solvingCommunicationAnalytical skills

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn