Sr. Marketing Strategy and Analytics Manager

Twilio
United States
Workplace: RemoteFull timeUSD 128,560 - 188,900 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Stakeholder management","Strategic thinking","Executive partnership","Analytical thinking"]

Serve as an operational business partner to Twilio.org Social Impact marketing leadership, connecting GTM strategy with advanced analytics. Own investment proposals, impact modeling, pipeline attribution, and account tiering/routing to optimize marketing-to-sales outcomes. Build and automate marketing triggers, maintain executive scorecards and dashboards (Looker/Tableau/SFDC), and modernize GTM data infrastructure using SQL, Python, and version-controlled analytics.

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FursaFursa
Twilio
Twilio
1 day ago

Sr. Marketing Strategy and Analytics Manager

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Last checked: 8 hours agoStatus: Live

Job Summary

Serve as an operational business partner to Twilio.org Social Impact marketing leadership, connecting GTM strategy with advanced analytics. Own investment proposals, impact modeling, pipeline attribution, and account tiering/routing to optimize marketing-to-sales outcomes. Build and automate marketing triggers, maintain executive scorecards and dashboards (Looker/Tableau/SFDC), and modernize GTM data infrastructure using SQL, Python, and version-controlled analytics.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Drive strategic GTM business partner operating rhythms, quarterly OKR targets, QBR data packs, and marketing budget allocation frameworks.
  • •Architect investment proposals, scenario models, and ROI forecasts; evaluate channel trade-offs and stress-test expected pipeline returns and payback periods.
  • •Design and operationalize automated marketing triggers using Python/SQL notebooks to power marketing plays and feed sales workflows.
  • •Own end-to-end pipeline attribution models and rep-level marketing metrics integrated into FLM data packs and leadership scorecards.
  • •Operationalize account tiering/segmentation and routing across Salesforce and 6sense/Segment to optimize lead routing and ABM outreach.
Travel: Medium travel

Pay and Benefits

Salary: USD 128,560 - 188,900 annually
Perks:Health Insurance401kPaid LeaveParental LeavePaid Sick

Key Requirements

  • •5+ years of experience in Marketing Analytics, GTM Strategy, Revenue Operations, or Business Intelligence in a high-growth B2B SaaS/technology environment.
  • •Advanced SQL skills and proficiency in Python (or R) for data extraction, manipulation, statistical analysis, and pipeline automation.
  • •Proven ability building enterprise executive scorecards and self-serve dashboards in Tableau and Looker.
  • •Strong understanding of Salesforce (SFDC) data architecture, campaign hierarchies, lead routing rules, and marketing automation platforms.
  • •Experience partnering with Director/VP-level leaders to turn data insights into operational decisions.
Experience:5+ yearsB2B SaaSTechnologyMarketing analyticsGTM strategyRevenue operations
Skills:CommunicationStakeholder managementStrategic thinkingExecutive partnershipAnalytical thinking
Tech Stack:SQLPythonRTableauLookerSalesforce (SFDC)GitHubGitSegment6senseMarketoSFDC

Company Brief

Twilio
Provides cloud communications platforms and APIs enabling developers to add voice, messaging, video, and authentication features to applications. Serves enterprises and developers with programmable communications, engagement, and customer interaction tools.
Industry: API Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2008
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Glassdoor: 4.0
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