Freshworks

1 month ago

Senior Manager - Digital Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Lead digital marketing for Freshservice, owning demand generation, MQCs, pipeline, and revenue. Set strategy across paid and owned channels, optimize ROI with AI-enabled execution, manage budgets and a high-performing team, and collaborate cross-functionally to hit ambitious growth targets.

Location: Chennai

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own the digital marketing strategy for Freshservice, driving MQCs, pipeline, and revenue targets
•Define channel mix and investment strategy across paid search, social, display, video, and programmatic
•Make key budget allocation decisions to maximize ROI across the full funnel
•Identify growth opportunities and translate them into actionable, prioritized campaign plans
•Lead, mentor, and develop a team of digital marketers, investing in their growth and career progression

Key Requirements

•10+ years in digital marketing, with at least 4 years in a leadership or senior manager role
•Proven track record of driving pipeline and revenue through paid digital channels in a B2B SaaS environment
•Deep hands-on experience with Google Ads, LinkedIn, Meta, Reddit, YouTube, and DV360
•Strong understanding of how AI and automation are evolving across ad platforms and the ability to operationalize these capabilities
•Excellent analytical skills with experience owning budgets, forecasting, and AOP planning

Experience:10+ yearsB2B SaaSITSMEnterprise software

Skills:LeadershipCommunicationStrategic thinkingCollaborationAnalytical

Languages:English

Tech Stack:Google AdsLinkedInMetaRedditYouTubeDV360AIPerformance MaxAutomationCampaignsAnalytics

Company Brief

Freshworks

Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Mateo, United States

Founded: 2010

Glassdoor: 3.5

Website LinkedIn Glassdoor

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Freshworks

1 month ago

Senior Manager - Digital Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Location: Chennai

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own the digital marketing strategy for Freshservice, driving MQCs, pipeline, and revenue targets
•Define channel mix and investment strategy across paid search, social, display, video, and programmatic
•Make key budget allocation decisions to maximize ROI across the full funnel
•Identify growth opportunities and translate them into actionable, prioritized campaign plans
•Lead, mentor, and develop a team of digital marketers, investing in their growth and career progression

Key Requirements

•10+ years in digital marketing, with at least 4 years in a leadership or senior manager role
•Proven track record of driving pipeline and revenue through paid digital channels in a B2B SaaS environment
•Deep hands-on experience with Google Ads, LinkedIn, Meta, Reddit, YouTube, and DV360
•Strong understanding of how AI and automation are evolving across ad platforms and the ability to operationalize these capabilities
•Excellent analytical skills with experience owning budgets, forecasting, and AOP planning

Experience:10+ yearsB2B SaaSITSMEnterprise software

Skills:LeadershipCommunicationStrategic thinkingCollaborationAnalytical

Languages:English

Tech Stack:Google AdsLinkedInMetaRedditYouTubeDV360AIPerformance MaxAutomationCampaignsAnalytics

Company Brief

Freshworks

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Mateo, United States

Founded: 2010

Glassdoor: 3.5

Website LinkedIn Glassdoor