Alliance Marketing Manager

General Dynamics
United States
Workplace: HybridFull timeUSD 107,744 - 130,065 annuallyFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Strategic thinking","Cross-functional collaboration","Relationship building","Communication","Negotiation"]

Own alliance partner marketing for GDIT, building strategic relationships and executing integrated campaigns across channels. Lead planning, delivery, measurement, and optimization of co-marketing efforts with technology partners, including events, webinars, sponsorships, advertising, and editorial content. Partner with subject matter experts, vendors/media, and internal teams across CTO and Growth to align marketing programs with alliance business opportunities and enterprise objectives while supporting performance reporting against key metrics.

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General Dynamics
General Dynamics
5 months ago

Alliance Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live
Reposted: similar role first listed 2 weeks ago

Job Summary

Own alliance partner marketing for GDIT, building strategic relationships and executing integrated campaigns across channels. Lead planning, delivery, measurement, and optimization of co-marketing efforts with technology partners, including events, webinars, sponsorships, advertising, and editorial content. Partner with subject matter experts, vendors/media, and internal teams across CTO and Growth to align marketing programs with alliance business opportunities and enterprise objectives while supporting performance reporting against key metrics.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Identify and manage strategic relationships with key technology partners in the GDIT ecosystem.
  • •Develop and execute integrated alliance marketing campaigns, including development, delivery, measurement, and optimization.
  • •Collaborate with creative teams, technical subject matter experts, and internal CTO/Growth stakeholders to align marketing efforts with alliance business activities.
  • •Coordinate co-marketing efforts with external marketing vendors and media partners.
  • •Oversee partnership activities such as events, workshops, editorial articles, webinars, sponsorships, and advertising; provide performance updates to stakeholders.
Travel: Low travel

Pay and Benefits

Salary: USD 107,744 - 130,065 annually
Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •Bachelor’s degree required.
  • •8+ years of combined marketing, corporate communications, brand management, and/or public relations agency experience (or 6+ years with a Master’s degree).
  • •Knowledge of US Federal Government IT industry services, systems, and the related marketplace and media.
  • •Experience with cross-channel marketing communications (PR, events, digital, and social media) and partner marketing.
  • •Strong writing and public speaking skills with interpersonal communication and negotiation capabilities.
Experience:8+ yearsB2BB2GTechnology marketing
Education:Bachelor's
Skills:Strategic thinkingCross-functional collaborationRelationship buildingCommunicationNegotiation

Company Brief

General Dynamics
Provides IT, systems engineering, cybersecurity, cloud, and mission support services to U.S. federal civilian and defense agencies, delivering large-scale technology solutions and managed services for national security and government operations.
Industry: Defense Technology
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Tysons / Fairfax, United States
WebsiteLinkedIn