Social Media Specialist

Andela
United States, Canada, United Kingdom
Workplace: RemoteFull timeFunction: Communications, PR & CommunitySkills: ["Written communication","Attention to detail","Organizational skills","Collaboration","Ownership"]

Own Andela’s organic and paid social media strategy with a focus on LinkedIn and other B2B platforms. Build and maintain content calendars, create and publish audience-relevant content, and support employee advocacy and executive thought leadership. Plan and optimize paid campaigns, run A/B tests, and track key KPIs to continuously improve performance. Collaborate across marketing, content, design, PR, and growth teams while reporting to the Director of Growth Marketing.

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Andela
Andela
1 month ago

Social Media Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Own Andela’s organic and paid social media strategy with a focus on LinkedIn and other B2B platforms. Build and maintain content calendars, create and publish audience-relevant content, and support employee advocacy and executive thought leadership. Plan and optimize paid campaigns, run A/B tests, and track key KPIs to continuously improve performance. Collaborate across marketing, content, design, PR, and growth teams while reporting to the Director of Growth Marketing.
Location: United States, Canada, United Kingdom
Workplace: Remote
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Manage Andela’s organic social presence across LinkedIn, YouTube, and other B2B platforms, maintaining brand voice and high-quality content.
  • •Develop and maintain social media content calendars aligned to campaigns, launches, thought leadership, and company milestones; create and publish B2B-focused content.
  • •Plan, build, manage, and optimize paid social campaigns for brand awareness, lead generation, and pipeline contribution, including budget pacing and targeting strategy.
  • •Run A/B tests on creative, copy, audiences, and placements; track KPIs and use data to recommend improvements to content and paid performance.
  • •Collaborate with content, brand, design, growth, and PR teams to amplify key stories and campaigns; support employee advocacy and executive thought leadership.
Travel: Low travel

Key Requirements

  • •3–4 years of experience in social media marketing with a focus on B2B audiences.
  • •Hands-on experience managing both organic and paid social programs, with essential LinkedIn expertise.
  • •Track record of growing social audiences and driving measurable B2B engagement.
  • •Experience working with or alongside demand generation or growth marketing teams is a strong plus.
  • •Proficiency with social media management tools (e.g., Sprout Social) and comfort translating analytics into recommendations.
Experience:B2BDemand generationGrowth marketing
Skills:Written communicationAttention to detailOrganizational skillsCollaborationOwnership
Tech Stack:LinkedInYouTubeSprout SocialA/B testing

Company Brief

Andela
Andela is a global talent marketplace that connects vetted software engineers and technical professionals from emerging markets with remote roles at leading companies, managing sourcing, onboarding, and long-term placement.
Industry: Recruitment Agencies
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: New York, United States
Founded: 2014
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor