Dotdash Meredith

1 week ago

Campaign Manager, Conversion

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Own the conversion marketing strategy for People’s onsite and in-app experiences, turning anonymous visitors into registered users and paid subscribers. Manage end-to-end campaign execution—from concept and QA through launch, optimization, and performance reporting—coordinating across Product, Marketing, Design, Marketing Ops, App, Data, and Brand leadership. Track KPIs and run A/B testing using MarTech and analytics tools to grow newsletter, free-app downloads, and subscription revenue.

Location: New York, United States

Workplace: Hybrid

Employment Type: Full time

Job Function: Data Science & Machine Learning

Seniority: Mid level

Key Responsibilities

•Translate the conversion strategy into onsite and in-app marketing campaigns that drive user acquisition and subscription growth.
•Execute digital marketing campaigns from concept through launch, coordinating cross-functionally and ensuring on-brand, on-time delivery.
•Handle campaign operations including QA, testing, scheduling, approvals, asset trafficking, and campaign optimization.
•Coordinate campaign assets, timelines, dependencies, and launch readiness across multiple teams while maintaining calendars and documentation.
•Monitor and report on campaign KPIs using tools such as Piano, Digioh, and Looker; surface insights and recommend A/B tests and optimizations.

Travel: Low travel

Pay and Benefits

Salary: USD 65,000 - 90,000 annually

Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

•Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field.
•3-5 years of hands-on experience in marketing, growth strategy, conversion optimization, subscription marketing, or customer acquisition.
•Proven ability to manage end-to-end campaign execution, including QA, deployment, and performance tracking.
•Knowledge of onsite targeting/segmentation and campaign optimization.
•Strong familiarity with tools such as Piano, Wunderkind, Digioh, Braze, Iterable, or similar, plus analytical skills to improve performance.

Experience:3-5 yearsSubscription marketingCustomer acquisitionConversion optimizationGrowth marketingA/B testing

Education:Bachelor's

Skills:CollaborationAttention to detailOrganizationCommunicationAgility

Tech Stack:PianoWunderkindDigiohBrazeIterableLookerA/B testingMarTech

Company Brief

Dotdash Meredith

Dotdash Meredith is a major digital and print media company producing lifestyle, entertainment, and news content across numerous brands and platforms, combining Dotdash's digital expertise with Meredith's legacy publishing portfolio following their 2021 merger.

Industry: Publishing

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: New York, United States

Founded: 2021

Website LinkedIn

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Dotdash Meredith

1 week ago

Campaign Manager, Conversion

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Location: New York, United States

Workplace: Hybrid

Employment Type: Full time

Job Function: Data Science & Machine Learning

Seniority: Mid level

Key Responsibilities

•Translate the conversion strategy into onsite and in-app marketing campaigns that drive user acquisition and subscription growth.
•Execute digital marketing campaigns from concept through launch, coordinating cross-functionally and ensuring on-brand, on-time delivery.
•Handle campaign operations including QA, testing, scheduling, approvals, asset trafficking, and campaign optimization.
•Coordinate campaign assets, timelines, dependencies, and launch readiness across multiple teams while maintaining calendars and documentation.
•Monitor and report on campaign KPIs using tools such as Piano, Digioh, and Looker; surface insights and recommend A/B tests and optimizations.

Travel: Low travel

Pay and Benefits

Salary: USD 65,000 - 90,000 annually

Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

•Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field.
•3-5 years of hands-on experience in marketing, growth strategy, conversion optimization, subscription marketing, or customer acquisition.
•Proven ability to manage end-to-end campaign execution, including QA, deployment, and performance tracking.
•Knowledge of onsite targeting/segmentation and campaign optimization.
•Strong familiarity with tools such as Piano, Wunderkind, Digioh, Braze, Iterable, or similar, plus analytical skills to improve performance.

Experience:3-5 yearsSubscription marketingCustomer acquisitionConversion optimizationGrowth marketingA/B testing

Education:Bachelor's

Skills:CollaborationAttention to detailOrganizationCommunicationAgility

Tech Stack:PianoWunderkindDigiohBrazeIterableLookerA/B testingMarTech

Company Brief

Dotdash Meredith

Industry: Publishing

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: New York, United States

Founded: 2021

Website LinkedIn