Marketing Automation & Quality Technologist

Western Governors University
Salt Lake City
Workplace: OnsiteFull timeUSD 68,300 - 102,500 annuallyFunction: Marketing & GrowthExperience: 2+ yearsEducation: bachelorsSkills: ["Analytical mindset","Strong communication","Self-motivated","Highly organized","Detail-oriented"]

Support marketing automation and QA for the student lifecycle, optimizing campaigns and workflows in Marketo to deliver accurate, functional communications. Conduct QA on email and engagement campaigns, analyze audiences for improvements, and troubleshoot data and integration issues. Administer and enhance lifecycle operations using Marketo and tools like RingLead, Twilio, and Conversica, including lead scoring and segmentation. Provide reporting, KPI tracking, and A/B testing to improve conversion and customer journeys.

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FursaFursa
Western Governors University
Western Governors University
2 days ago

Marketing Automation & Quality Technologist

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Last checked: 16 hours agoStatus: Live

Job Summary

Support marketing automation and QA for the student lifecycle, optimizing campaigns and workflows in Marketo to deliver accurate, functional communications. Conduct QA on email and engagement campaigns, analyze audiences for improvements, and troubleshoot data and integration issues. Administer and enhance lifecycle operations using Marketo and tools like RingLead, Twilio, and Conversica, including lead scoring and segmentation. Provide reporting, KPI tracking, and A/B testing to improve conversion and customer journeys.
Location: Salt Lake City
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Conduct QA checks on outgoing Email and Engagement campaigns, including audience segmentation, smart lists, link tracking, content optimization, and alignment with ticket requests.
  • •Test, optimize, and troubleshoot campaigns on an ongoing basis; analyze audiences to identify optimization opportunities and partner with Email/Engagement teams for technical needs.
  • •Administer and improve lifecycle marketing automation operations in Marketo, including data collection/standardization, list management, lead scoring, profiling/segmentation, and integrations.
  • •Design and optimize program and behavior-based campaigns, including email templates, forms, customer segmentation, and dynamic-content event-triggered communications.
  • •Develop and maintain KPI, campaign, and performance reporting; run A/B testing and ensure long-term data hygiene and governance across large-scale marketing databases.
Travel: Medium travel

Pay and Benefits

Salary: USD 68,300 - 102,500 annually
Perks:Health InsuranceDentalVisionHsaPaid LeaveLife InsuranceRetirement SavingsPaid HolidaysParental Leave

Key Requirements

  • •Marketo Certified Expert and strong knowledge of customer journeys, marketing funnels, flywheel methodologies, and lead scoring.
  • •2+ years of Salesforce experience and at least 2 years administering Marketo.
  • •2+ years of marketing operations experience, including marketing automation, CRM management, and metrics/reporting.
  • •Proficiency with HTML and CSS for basic updates to emails, landing pages, and forms.
  • •Experience troubleshooting and resolving complex data issues, plus strong documentation and project planning skills.
Experience:2+ yearsB2BFintechMarketing operationsCRM managementMarketing automation
Education:Bachelor's in Marketing, Communications, Information Technology, or related field (preferred)
Skills:Analytical mindsetStrong communicationSelf-motivatedHighly organizedDetail-oriented
Certifications:Marketo Certified Expert
Tech Stack:MarketoRingLeadTwilioConversicaSalesforceHTMLCSSMicrosoft OfficeExcelOutlookWordWorkfrontJiraTableauWiki platformsCRM

Company Brief

Western Governors University
An accredited, nonprofit online university offering competency-based bachelor’s and master’s degree programs focused on workforce-relevant skills across business, IT, education, health, and nursing.
Industry: Education
Company Size: Enterprise (1,001+ employees)
Growth: Nonprofit & NGO
Headquarters: Salt Lake City, United States
Founded: 1997
WebsiteLinkedIn