Senior Manager, Marketing Portfolio and Analysis

Airwallex
San Francisco
Workplace: HybridFull timeUSD 138,000 - 210,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Communication","Data-driven","Leadership","Problem-solving","Collaboration"]

Strategic, data-driven marketing leader overseeing portfolio management, performance insights, and investment optimization for U.S. performance marketing. Partners with regional marketing, finance, and analytics to optimize budgets; builds scalable reporting, dashboards, and models to tie spend to pipeline and ROI, driving cross-functional accountability and measurable outcomes.

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Airwallex
Airwallex
4 months ago

Senior Manager, Marketing Portfolio and Analysis

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live
Reposted: similar role first listed 9 months ago

Job Summary

Strategic, data-driven marketing leader overseeing portfolio management, performance insights, and investment optimization for U.S. performance marketing. Partners with regional marketing, finance, and analytics to optimize budgets; builds scalable reporting, dashboards, and models to tie spend to pipeline and ROI, driving cross-functional accountability and measurable outcomes.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own the U.S. paid media reporting, trade-off, investment portfolios insights and framework — guiding where and how budgets are deployed across channels, funnels, and audiences.
  • •Build scalable reporting and synthesized global analysis to help support management of budget pacing, forecasting, and scenario models that align spend to pipeline, CAC, and ROI goals.
  • •Partner with Finance, Marketing Strategy, and Regional Leads to determine quarterly allocation strategies and ROI scenarios.
  • •Identify portfolio-level opportunities and trade-offs — shifting investment based on marginal efficiency and saturation signals.
  • •Lead ongoing spend optimization check-ins (weekly and monthly) to ensure dollars are driving measurable business outcomes across stages of the funnel.

Pay and Benefits

Salary: USD 138,000 - 210,000 annually
Equity and Bonus:Equity
Perks:EquityAnnual Bonus

Key Requirements

  • •8+ years of experience in performance marketing, marketing analytics, or growth finance, ideally within B2B SaaS or fintech
  • •Proven success in building detailed, streamlined and scalable models for optimizing for efficiency and pipeline outcomes
  • •Strong understanding of marketing funnel dynamics, from awareness to closed-won revenue
  • •Excellent communication and executive-presentation skills; able to influence cross-functional decision-making
  • •Bachelor’s degree in Business, Marketing, Economics, or Data Analytics (MBA a plus)
Experience:8+ yearsFintechSaaSB2B
Education:Bachelor's
Skills:CommunicationData-drivenLeadershipProblem-solvingCollaboration
Tech Stack:LookerTableauBigQuerySQLSalesforceMarketoGoogle SheetsExcelPower BIData StudioSFDC

Company Brief

Airwallex
Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Singapore, Singapore
Founded: 2015
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor