Senior Partner Marketing Manager

Mixpanel
New York, San Francisco
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Relationship building","Cross-functional collaboration","Data-driven decision-making","Writing","Collaborative mindset"]

Own co-marketing strategy and execution across Mixpanel’s North America partner ecosystem. Prioritize partner relationships for investment, plan joint webinars, launches, content, and campaigns, and run a partner marketing calendar aligned to sales. Create co-branded assets and field/event programs, localize global partner materials for the region, and measure partner-sourced and partner-influenced pipeline using clear KPIs.

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FursaFursa
Mixpanel
Mixpanel
1 week ago

Senior Partner Marketing Manager

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Last checked: 5 hours agoStatus: Live

Job Summary

Own co-marketing strategy and execution across Mixpanel’s North America partner ecosystem. Prioritize partner relationships for investment, plan joint webinars, launches, content, and campaigns, and run a partner marketing calendar aligned to sales. Create co-branded assets and field/event programs, localize global partner materials for the region, and measure partner-sourced and partner-influenced pipeline using clear KPIs.
Location: New York, San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Set co-marketing strategy for Mixpanel’s NA partner ecosystem, prioritizing partners and programs based on pipeline potential and sales priorities.
  • •Plan and lead joint programs—webinars, launches, content, and campaigns—to drive mutual pipeline with partners.
  • •Own the partner marketing calendar and align it with sales priorities and NA campaign cadence.
  • •Lead co-branded content and assets creation, including case studies, one-pagers, sales decks, and web presence with partners.
  • •Measure partner marketing impact by defining KPIs, tracking partner-sourced and partner-influenced pipeline, and adjusting programs based on results.

Pay and Benefits

Perks:Health InsuranceDentalVisionWellness Stipend401kParental Leave

Key Requirements

  • •Experience building co-marketing programs with technology partners and enabling channel/reseller partners in B2B SaaS.
  • •Track record leading complex, cross-functional programs from idea through measurable pipeline impact.
  • •Judgment to prioritize partner relationships and programs for investment and make the case to stakeholders.
  • •Experience operating in a matrixed, global marketing org—localizing global programs for a region and feeding learnings back.
  • •Data-driven approach to proving impact, with comfort discussing partner-sourced and partner-influenced pipeline.
Experience:Co-marketingTechnology partnersChannel partnersB2B SaaSPartner marketing
Skills:Relationship buildingCross-functional collaborationData-driven decision-makingWritingCollaborative mindset
Languages:English

Company Brief

Mixpanel
Provides a product analytics and user-behavior platform that helps companies measure engagement, retention, and conversions. Mixpanel delivers event-based analytics, funnels, cohorts, and customizable reports to inform product decisions and optimize user experiences.
Industry: Data Infrastructure
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn