Manager-Field Marketing

AutoTrader.com
Atlanta
Workplace: OnsiteFull timeUSD 89,400 - 134,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsEducation: bachelorsSkills: ["Business acumen","Strategic thinking","Relationship-building","Communication","Organizational"]

Lead the Manheim Field Marketing team across two auction locations by developing and executing local marketing strategies aligned to auction, regional, and corporate goals. Partner with auction leadership and field sales to drive dealer engagement, revenue growth, and sale-day experiences. Manage, coach, and develop a team of two, optimize campaigns using data and KPIs, oversee budgets, and champion AI-enabled tools to improve efficiency and decision-making.

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FursaFursa
AutoTrader.com
AutoTrader.com
1 day ago

Manager-Field Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Lead the Manheim Field Marketing team across two auction locations by developing and executing local marketing strategies aligned to auction, regional, and corporate goals. Partner with auction leadership and field sales to drive dealer engagement, revenue growth, and sale-day experiences. Manage, coach, and develop a team of two, optimize campaigns using data and KPIs, oversee budgets, and champion AI-enabled tools to improve efficiency and decision-making.
Location: Atlanta
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute local marketing strategies aligned with auction, regional, and corporate business goals across assigned locations.
  • •Partner with auction leadership and field sales to drive client engagement, revenue growth, and business results.
  • •Lead, coach, and develop a team of marketing professionals through feedback, performance management, and career development.
  • •Use data, KPIs, and market insights to evaluate performance, optimize campaigns, identify opportunities, and manage marketing budgets.
  • •Champion adoption of AI-enabled tools and coordinate with creative, digital, and corporate marketing teams to ensure brand alignment and exceptional sale-day experiences.
Travel: Medium travel

Pay and Benefits

Salary: USD 89,400 - 134,000 annually
Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •Bachelor’s degree in a related discipline plus 6 years of related experience (or equivalent combinations such as a master’s with 4 years, Ph.D. with 1 year, or 10 years).
  • •1+ year(s) of direct people leadership experience, including coaching, performance management, and employee development.
  • •Experience building strong client and stakeholder relationships and managing B2B client relationships and marketing programs.
  • •Experience using data and analytics to drive business decisions and marketing performance, including managing multiple priorities in a fast-paced environment.
  • •Proficiency with Microsoft Office (Excel, PowerPoint, Teams, Outlook, Word) and ability to work onsite.
Experience:6+ yearsB2BAutomotiveAuction
Education:Bachelor's
Skills:Business acumenStrategic thinkingRelationship-buildingCommunicationOrganizational
Tech Stack:Microsoft OfficeExcelPowerPointTeamsOutlookWordCopilotSalesforce

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

AutoTrader.com
Operates a leading online marketplace for buying and selling new and used vehicles, connecting consumers, dealers, and automotive service providers with vehicle listings, pricing tools, reviews, and financing resources.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Atlanta, United States
Founded: 1997
WebsiteLinkedIn